Download Costovation: Innovation That Gives Your Customers Exactly What They Want--And Nothing More Audiobook

Costovation: Innovation That Gives Your Customers Exactly What They Want--And Nothing More Audiobook, by Stephen Wunker Extended Sample Click for printable size audiobook cover
Author: Jennifer Luo Law, Stephen Wunker Narrator: Van Tracy Publisher: AMACOM Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: August 2018 ISBN: 9781400214464
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Wow your customers . . . with "less."

Cut costs-it's a common corporate refrain. But if you constantly slash expenditures, what happens to innovation? How can you stay competitive and satisfy customers?

Costovation solves the dilemma of how to spend less and innovate more. The book's revolutionary approach broadens the definition of innovation beyond products to the business model itself. With costovation, you let go of assumptions, take a fresh look at the market, and relentlessly focus on what customers really want.

Consider Planet Fitness--it grew to 7.3 million members by concentrating on casual exercisers. Those folks don't care about frills. They want easy, low-cost access to good equipment. Although it's inexpensive to run, Planet Fitness ranks highest in gym satisfaction.

Gourmet grocer, Picard, sells only frozen food. With less perishable inventory, they compress costs while delighting a discerning but busy clientele.

Packed with examples and interactive exercises, the book explores cost innovation strategies that work for big and small companies alike. From open innovation and cost-sharing to simplifying products and turning waste into new offerings-readers learn how rivals are carving out niches, protecting positions, and dominating industries. Innovation and cost-cutting are not opposites. Combined, they expose untapped opportunities to outsmart and underspend competitors.

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About the Author

Timothy Andrés Pabon is an English- and Spanish-speaking voice-over artist who has worked extensively in advertising and audiobook narration. He has had acting roles on House of Cards and has also been a costar on HBO’s acclaimed series The Wire opposite country music legend Steve Earl. As a stage actor, he has worked off-Broadway at the June Havoc Theatre, and his regional credits include Center Stage, the Shakespeare Theatre, Arena Stage, the Hippodrome, Olney Theatre, Rep Stage, and GALA Hispanic Theatre.

About the Narrator

Van Tracy has narrated numerous audiobooks, including titles by celebrated authors like Mark Batterson and John Maxwell.