" Okay, now I never want another Coke product ever again. This book won't gross you out (much), but it's the insensitivity and downright criminal actions of the Coca-Cola company that this book reveals that makes it very potent. You start off small, learning about the history of the product and its dubious chemical origins. Next, the book goes into their marketing strategies - which range from mild to insidious. Then you get a look at working conditions overseas in other Coke factories and it becomes horrifying and maddening. Read this book, you'll become more aware of how both advertising affects you and how much power Coca-Cola truly has in this world. YIKES. "
— Scott, 2/7/2014