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Quotes

• This is a must-read. Ryan is a great business mentor, and he’ll save you a tremendous amount of time and money with this book.

  — Brendon Burchard, #1 New York Times best-selling author of High Performance Habits  

• Starting a business may be the riskiest thing you’ll ever do. In Choose, Ryan Levesque cuts the risk down to size, helping you make the single, biggest choice you face: selecting the right market.

  — Michael Hyatt, New York Times best-selling author of Your Best Year Ever  

• Too many aspiring entrepreneurs focus on the wrong questions. Choose is a game-changer for anyone who wants to start a business.

  — Dorie Clark, author of Entrepreneurial You and Stand Out, adjunct professor, Duke University Fuqua School of Business  

• Whether you’re looking to start your first side-hustle or you are a serial entrepreneur looking to launch your next million-dollar venture, stop what you are doing and read this book right now!

  — Kevin Harrington, original shark from the hit, Emmy-winning show Shark Tank and author of Key Person of Influence  

• For any entrepreneur who wants to start or grow a business, Choose eliminates the fear and overwhelm by simplifying the process in a way you won’t find anywhere else.

  — Hal Elrod, #1 best-selling author of The Miracle Morning book series  

• Ryan Levesque gives you something I’ve never seen before—a detailed process to analyze any business model and market, and systematically answer the single most important question . . . will this actually work?

  — Jeff Walker, #1 New York Times best-selling author of Launch  

• Before you can scale up your business, you have to decide what business you’re in. Choose is a book every aspiring entrepreneur must read before launching their business or entering a new market.

  — Verne Harnish, founder, Entrepreneurs’ Organization and best-selling author of Scaling Up  

• 50% of Americans dream of starting their own business. But only 5% make that dream a reality because most are afraid or just don’t know what to do or where to start. This book is about to change that second statistic forever.

  — John Assaraf, New York Times best-selling author of Having It All and co-author of The Answer  

• If I were starting out again, I’d be using Ryan’s strategy to help me figure out and test ideas. His approach is straight out of Ready, Fire, Aim—adapted to today’s amazing digital-based tools.

  — Michael Masterson, best-selling author of Ready, Fire, Aim  

• Ryan has reduced choosing your market to a sequence of precision quadrants that nullify your chances of diving into an empty swimming pool, breaking your neck, and plunging your family into ruin.

  — Perry Marshall, co-author of Ultimate Guide to Google AdWords and Ultimate Guide to Facebook Advertising, and author of 80/20 Sales & Marketing