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Chasing Cool: Standing Out in Today's Cluttered Marketplace Audiobook
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(3.05) - 139 listener ratings
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Publisher Description
The former creative director and co-CEO of Barneys joins forces with a celebrated twenty-eight-year-old marketing maverick to teach readers how to break through the clutter and achieve a relevant point of difference in this entertaining and imminently readable book.
Cool isn't just a state of mind, a celebrity fad, or an American obsession—it's a business. Combining Gene Pressman's revolutionary creative vision with Noah Kerner's marketing expertise, Chasing Cool digs beneath the surface and reveals how emphasizing long-lasting relevance trumps a fleeting preoccupation with what's hot and what's not.
Although other books have zeroed in on a single aspect of the cool factor, Chasing Cool expands the playing field by including interviews with business icons, in-depth research, and personal anecdotes. This stunning reference includes interviews with more than seventy of today's most respected luminaries, from Tom Ford and Russell Simmons to Richard Meier and Bonnie Fuller. In a multidimensional, entertaining, and imminently readable book that redefines how to appeal to today's savvy consumer, Pressman and Kerner explore the lessons to be learned by America's shortsighted search for the ever-popular concept of cool.
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"sooooo good. i got to meet noah kerner at a conference in new orleans and he is badass. interesting to read even if you're not in the sales game. he interviews everyone, ranging from tony hawk to talib kweli to a bunch of dudes in the tech industry about whom i know nothing."
— Leslyevans (5 out of 5 stars)
Quotes
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“Johnny Heller does a professionally ‘cool’ job.”
— AudioFile -
Johnny Heller does a professionally 'cool' job.
— AudioFile
Chasing Cool Listener Reviews
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" A very intelligent account of today's pop culture and what makes it tick. Somewhat repetitive but also contains a lot of interesting stories and examples of "cool". The authors have enlisted a cowriter but I had the sense that it was clearly their book. "
— Corny, 11/13/2013 -
" Great look at trends in marketing. "
— Kent, 10/26/2013 -
" Currently reading this book. So far it brings up some interesting point about the danger of companies trying to chase the next big trend instead of developing a culture to invent it. On the downside, it's a big fluffy and rough around the edges in terms of writing and background information. "
— Michael, 7/11/2013 -
" Interesting for people who work in product development or marketing. "
— Tracy, 1/19/2012 -
" Great book on marketing and staying relevent in today's market. "
— Jarred, 9/25/2011 -
" I liked much of this book although it wasn't particularly well written. i did pull some good ideas regarding marketing and remaining relevant "
— Jennifer, 1/15/2011 -
" great weekend read if you need a refresher course in being and staying relevant as a dot com, mom and pop, or global brand. nice anecdotes and a few ding ding revelations. "
— Gi-Gi, 5/7/2010 -
" First half of the book was great. Last half not quite so enlightening; a re-hash of dated ideas. "
— Andrea, 9/24/2009 -
" Eh...nothing too special here. It referenced the typical "Cool" brands (Nike/Apple) but I was left still chasing... "
— Kiersten, 7/18/2009 -
" So insightful to what makes a brand and an industry and what suckers we all are! "
— Alicia, 2/9/2008 -
" A should-read book for knowledge workers and entrepreneurs on concepts and social trends. "
— Lori, 1/21/2008 -
" As a communications professional it showed me how to really stand out and make my voice heard by being the most original version of me and not by a how-to guide, that again would take you back to the mold you were trying to get out of. "
— Jennifer, 11/11/2007 -
" I stopped reading after about 100 pages. Shittiest book I have lifted in some time. Don't waste your money on this pompous ass' drivel. "
— Scott, 7/13/2007
About the Authors
Noah Kerner began his music career as a DJ and music consultant at fourteen and has since performed with Jennifer Lopez and A Tribe Called Quest. He is now the president of Noise, a marketing firm featured on 60 Minutes. He is a graduate of Cornell University.
Gene Pressman was co-CEO and creative director for Barneys New York, where he directed the merchandising and marketing effort for twenty-seven years. In 1999 he started Gene Pressman LLC, a creative consulting firm serving corporations and personalities with brand development.
About Johnny Heller
Johnny Heller, winner of numerous Earphones and Audie Awards, was named a “Golden Voice” by AudioFile magazine in 2019. He has been a Publishers Weekly Listen-Up Award winner from 2008 through 2013 and he has been named a top voice of 2008 and 2009 and selected as one of the Top 50 Narrators of the Twentieth Century by AudioFile magazine.