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Download Chasing Cool: Standing Out in Today’s Cluttered Marketplace Audiobook

Extended Audio Sample Chasing Cool: Standing Out in Today’s Cluttered Marketplace, by Noah Kerner, Gene Pressman Click for printable size audiobook cover
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (125 ratings) (rate this audio book) Author: Noah Kerner, Gene Pressman Narrator: Johnny Helle Publisher: Tantor Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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The former creative director and co-CEO of Barneys joins forces with a celebrated twenty-eight-year-old marketing maverick to teach readers how to break through the clutter and achieve a relevant point of difference in this entertaining and imminently readable book.

Cool isn’t just a state of mind, a celebrity fad, or an American obsession—it’s a business. Combining Gene Pressman’s revolutionary creative vision with Noah Kerner’s marketing expertise, Chasing Cool digs beneath the surface and reveals how emphasizing long-lasting relevance trumps a fleeting preoccupation with what’s hot and what’s not.

Although other books have zeroed in on a single aspect of the cool factor, Chasing Cool expands the playing field by including interviews with business icons, in-depth research, and personal anecdotes. This stunning reference includes interviews with more than seventy of today’s most respected luminaries, from Tom Ford and Russell Simmons to Richard Meier and Bonnie Fuller. In a multidimensional, entertaining, and imminently readable book that redefines how to appeal to today’s savvy consumer, Pressman and Kerner explore the lessons to be learned by America’s shortsighted search for the ever-popular concept of cool.

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Quotes & Awards

  • “Johnny Heller does a professionally ‘cool’ job.”


Listener Opinions

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 by Corny | 11/13/2013

    " A very intelligent account of today's pop culture and what makes it tick. Somewhat repetitive but also contains a lot of interesting stories and examples of "cool". The authors have enlisted a cowriter but I had the sense that it was clearly their book. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Kent | 10/26/2013

    " Great look at trends in marketing. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 by Leslyevans | 9/17/2013

    " sooooo good. i got to meet noah kerner at a conference in new orleans and he is badass. interesting to read even if you're not in the sales game. he interviews everyone, ranging from tony hawk to talib kweli to a bunch of dudes in the tech industry about whom i know nothing. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 by Michael | 7/11/2013

    " Currently reading this book. So far it brings up some interesting point about the danger of companies trying to chase the next big trend instead of developing a culture to invent it. On the downside, it's a big fluffy and rough around the edges in terms of writing and background information. "

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About the Author

Noah Kerner began his music career as a DJ and music consultant at fourteen and has since performed with Jennifer Lopez and A Tribe Called Quest. He is now the president of Noise, a marketing firm featured on 60 Minutes. He is a graduate of Cornell University.