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Download Chasing Cool: Standing Out in Today's Cluttered Marketplace Audiobook

Extended Audio Sample Chasing Cool: Standing Out in Todays Cluttered Marketplace Audiobook, by Noah Kerner Click for printable size audiobook cover
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (125 ratings) (rate this audio book) Author: Noah Kerner, Gene Pressman Narrator: Johnny Heller Publisher: Tantor Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: May 2007 ISBN: 9781400174249
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The former creative director and co-CEO of Barneys joins forces with a celebrated twenty-eight-year-old marketing maverick to teach readers how to break through the clutter and achieve a relevant point of difference in this entertaining and imminently readable book. Cool isn't just a state of mind, a celebrity fad, or an American obsession-it's a business. Combining Gene Pressman's revolutionary creative vision with Noah Kerner's marketing expertise, Chasing Cool digs beneath the surface and reveals how emphasizing long-lasting relevance trumps a fleeting preoccupation with what's hot and what's not. Although other books have zeroed in on a single aspect of the cool factor, Chasing Cool expands the playing field by including interviews with business icons, in-depth research, and personal anecdotes. This stunning reference includes interviews with more than seventy of today's most respected luminaries, from Tom Ford and Russell Simmons to Richard Meier and Bonnie Fuller. In a multidimensional, entertaining, and imminently readable book that redefines how to appeal to today's savvy consumer, Pressman and Kerner explore the lessons to be learned by America's shortsighted search for the ever-popular concept of cool. Download and start listening now!

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Quotes & Awards

  • “Johnny Heller does a professionally ‘cool’ job.”

    AudioFile

  • Johnny Heller does a professionally 'cool' job. AudioFile

Listener Opinions

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Corny | 11/13/2013

    " A very intelligent account of today's pop culture and what makes it tick. Somewhat repetitive but also contains a lot of interesting stories and examples of "cool". The authors have enlisted a cowriter but I had the sense that it was clearly their book. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Kent | 10/26/2013

    " Great look at trends in marketing. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Leslyevans | 9/17/2013

    " sooooo good. i got to meet noah kerner at a conference in new orleans and he is badass. interesting to read even if you're not in the sales game. he interviews everyone, ranging from tony hawk to talib kweli to a bunch of dudes in the tech industry about whom i know nothing. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Michael | 7/11/2013

    " Currently reading this book. So far it brings up some interesting point about the danger of companies trying to chase the next big trend instead of developing a culture to invent it. On the downside, it's a big fluffy and rough around the edges in terms of writing and background information. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Tracy Oats | 1/19/2012

    " Interesting for people who work in product development or marketing. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Jarred Grant | 9/25/2011

    " Great book on marketing and staying relevent in today's market. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Jennifer Baum | 1/15/2011

    " I liked much of this book although it wasn't particularly well written. i did pull some good ideas regarding marketing and remaining relevant "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Gi-Gi Downs | 5/7/2010

    " great weekend read if you need a refresher course in being and staying relevant as a dot com, mom and pop, or global brand. nice anecdotes and a few ding ding revelations. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Andrea Delesdernier | 9/24/2009

    " First half of the book was great. Last half not quite so enlightening; a re-hash of dated ideas. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Kiersten | 7/18/2009

    " Eh...nothing too special here. It referenced the typical "Cool" brands (Nike/Apple) but I was left still chasing... "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Alicia | 2/9/2008

    " So insightful to what makes a brand and an industry and what suckers we all are! "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Lori Grant | 1/21/2008

    " A should-read book for knowledge workers and entrepreneurs on concepts and social trends. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Jennifer | 11/11/2007

    " As a communications professional it showed me how to really stand out and make my voice heard by being the most original version of me and not by a how-to guide, that again would take you back to the mold you were trying to get out of. "

  • 1 out of 51 out of 51 out of 51 out of 51 out of 5 Scott | 7/13/2007

    " I stopped reading after about 100 pages. Shittiest book I have lifted in some time. Don't waste your money on this pompous ass' drivel. "

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About the Author

Noah Kerner began his music career as a DJ and music consultant at fourteen and has since performed with Jennifer Lopez and A Tribe Called Quest. He is now the president of Noise, a marketing firm featured on 60 Minutes. He is a graduate of Cornell University.

About the Narrator

Johnny Heller, a two-time winner of the prestigious Audie Award, was named a top voice of 2008 and 2009 and selected as one of the Top 50 Narrators of the Twentieth Century by AudioFile magazine. His adult and children’s book narrations have earned him multiple AudioFile Earphones Awards.