Chasing Cool: Standing Out in Today's Cluttered Marketplace Audiobook

" A very intelligent account of today's pop culture and what makes it tick. Somewhat repetitive but also contains a lot of interesting stories and examples of "cool". The authors have enlisted a cowriter but I had the sense that it was clearly their book. "

" Great look at trends in marketing. "

" Currently reading this book. So far it brings up some interesting point about the danger of companies trying to chase the next big trend instead of developing a culture to invent it. On the downside, it's a big fluffy and rough around the edges in terms of writing and background information. "

" Interesting for people who work in product development or marketing. "

" Great book on marketing and staying relevent in today's market. "

" I liked much of this book although it wasn't particularly well written. i did pull some good ideas regarding marketing and remaining relevant "

" great weekend read if you need a refresher course in being and staying relevant as a dot com, mom and pop, or global brand. nice anecdotes and a few ding ding revelations. "

" First half of the book was great. Last half not quite so enlightening; a re-hash of dated ideas. "

" Eh...nothing too special here. It referenced the typical "Cool" brands (Nike/Apple) but I was left still chasing... "

" So insightful to what makes a brand and an industry and what suckers we all are! "

" A should-read book for knowledge workers and entrepreneurs on concepts and social trends. "

" As a communications professional it showed me how to really stand out and make my voice heard by being the most original version of me and not by a how-to guide, that again would take you back to the mold you were trying to get out of. "

" I stopped reading after about 100 pages. Shittiest book I have lifted in some time. Don't waste your money on this pompous ass' drivel. "