An engaging history of the surprising, poignant, and occasionally scandalous stories behind scientific names and their cultural significance.
Ever since Carl Linnaeus's binomial system of scientific names was adopted in the eighteenth century, scientists have been eponymously naming organisms in ways that both honor and vilify their namesakes. This charming, informative, and accessible history examines the fascinating stories behind taxonomic nomenclature, from Linnaeus himself naming a small and unpleasant weed after a rival botanist to the recent influx of scientific names based on pop-culture icons—including David Bowie's spider, Frank Zappa's jellyfish, and Beyoncé's fly.
Exploring the naming process as an opportunity for scientists to express themselves in creative ways, Stephen B. Heard's fresh approach shows how scientific names function as a window into both the passions and foibles of the scientific community and as a more general indicator of the ways in which humans relate to, and impose order on, the natural world.
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Stephen B. Heard is professor of biology at the University of New Brunswick in Canada. He is the author of The Scientist’s Guide to Writing: How to Write Easily and Effectively Throughout Your Scientific Career. He lives in Fredericton, Canada.
Jonathan Todd Ross is a writer and an Earphones and Audie Award–winning voice actor. He has lent his voice to numerous anime television shows, including Yu-Gi-Oh! and Sonic X.