The rise and fall of the greatest medical con man of all time.
This is the enormously entertaining story of how a fraudulent surgeon made a fortune by inserting goats' testes into impotent American men. "Doctor" John Brinkley became a world renowned authority on sexual rejuvenation in the 1920s, with famous politicians and even royalty asking for his services. His nemesis was Dr. Morris Fishbein, editor of the Journal of the American Medical Association, but it took him fifteen years to destroy Brinkley in a dramatic courtroom showdown. In the meantime, despite mounting evidence that his quack treatments killed many patients, Brinkley became a millionaire, and his pioneering use of radio not only kick-started country music as a national force in America but also invented the whole concept of radio advertising. He became the first politician to campaign over the airwaves when he ran for governor of Kansas.
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"This book was highly recommended to me by my friend, colleague, and Iraqi War buddy--Tom Kenniff, and it delivered. This is as good a nonfiction book as I have read. The book chronicles the meteoric rise of one of America's "greatest" quack doctors, John Brinkley. Fact is truly stranger than fiction, and here, the facts are scarcely believable. Brinkley pioneered and popularized and made millions off a surgery in the 1920s and 30s wherein he "grafted" goat testes in men and goat ovaries in women. The surgery--primarily for erectile dysfunction--was good for whatever ailed you. Along the way, Brinkley was almost elected governor of Kansas, was accidentally instrumental in the rise country music and the development of megawattage radio stations, and largely established the credibility of the AMA as it battled his chicanery. During this era, Lawrence Fishbein was Brinkley's nemesis and the face of the AMA. Fishbein was part of a Chicago Algonguin Roundtable-like group of poker players that included Sinclair Lewis and Carl Sandburg. He brought about the ultimate demise of Brinkley by goading him into suing Fishbein for libel. But for 2 decades he was a household name, evading justice, while leaving a swath of bodies behind him"
— Andrew (5 out of 5 stars)
“Brock masterfully captures this amazing and amusing history. A talented storyteller, he digs deep into the personal secrets of his characters and fleshes out this oddball slice of American drama.”
— USA TodayBrock is a fresh, sharp writer, lingering lovingly over the evocative language of fakery.
— Chicago Sun-Times“Brock is a fresh, sharp writer, lingering lovingly over the evocative language of fakery.”
— Chicago Sun-Times“Johnny Heller’s twangy voice resonates with the expansive openness of the Midwestern environs where the book takes place ."
— AudioFile" Before you start judging me for liking a book about goat testicle transplants, hear me out: This book is fascinating because it is so ridiculous and so true. In a lot of ways, it reminds me of the book I'm reading now, The Immortal Life of Henrietta Lacks. Both are about the eras that preceded modern medicine and all the things that people tried and got away with at the time. You find yourself thinking, "How is that possible that people thought that was a good idea?" followed abruptly by "I wonder what medical practices we are doing now that we will look back on and be appalled by..." If you like creative nonfiction, this is a good read. "
— Jessica, 2/7/2014" Quick and fascinating reading. As much an indictment of the early days of the American medical community and the intelligence of Americans in general as it is an indictment of the frauds who took advantage of both... "
— danny, 1/31/2014" This ludicrously funny account of the rise of Dr Charles Brinkley--a title the man never earned--left me somewhere between tickled and disgusted. Despite having never received a medical degree, Brinkley made millions marketing various folk cures alongside goat gland surgery, which was touted as a way to fight male impotency. Brinkley was a brilliant salesman, pulling off such incredible feats as nearly being elected governor of Kansas after his medical license was revoked. If nothing else, this was an interesting read about a larger-than-life person who prospered at the dawn of American consumerism. "
— Meri, 1/28/2014" Has there been a more definitive study of quackery? Sure, the writing is a bit uneven, and the structure wanders some, but it's a fun ride as Brock's research turned up so many fantastic tangents that he couldn't leave out--and I'd be mad if he had. "
— Matt, 1/16/2014" This is a very entertaining book and you learn a lot about doctors being virtually unregulated in the early part of the 19th century and how radio came to be. "
— Laura, 12/28/2013" Enjoyed the book, especially the link to early radio and its music performers. Amazing how this guy stayed in business so long. I'm going to follow up on the Del Rio TX border blaster link to Wolfman Jack and his contribution to popularizing blues and early rock and roll. "
— Doug, 12/10/2013" This book is absolutely astounding. I cannot believe all the horrible, awful, no good, very bad things this "Doctor" got away with! I caught myself several times throughout my reading of this book shaking my head, open-mouthed. It's incredible and despicable all at once. "
— Heidi, 12/8/2013" Amusing history of snake oil peddlers, unlicensed "doctors" and the original purpose of the AMA. "
— Dale, 12/6/2013" Great book about medical quacks "
— Alex, 12/5/2013" Sometimes felt like reading a term paper. Bookmarks gave four stars? "
— Jane, 10/23/2013" How did I not know about this guy before? A fun and fascinating read. "
— Kristin, 4/29/2013" the writing isn't brilliant, but the subject matter is exceptional. "
— Scott, 11/9/2012" This had some very interesting history of the dawn of modern medicine, medical practice, and the prime of quackery. I liked it, he just seemed to ramble and repeat himself many times throughout the book. "
— Angie, 4/28/2012" Absolutely jaw dropping, you just can't believe this stuff is real, but it is. "
— Andreavarga, 6/16/2011" When people bitch about the pervasiveness of misleading advertising - particularly misleading advertising for medical or weight-reduction miracle products - I want to say "You kids ain't seen nuthin'." "
— Paul, 2/8/2011" This book is an amazing read. Thoroughly researched and captures your attention all the way through. I can't wait to read more Pope Brock. "
— Chrisf, 1/26/2011" Angela was right about this. Jaw-dropping. "
— Scott, 12/4/2010" Listening to it; bout a 3rd of the way through and I love it. Very interesting the way it's woven together "
— Jessica, 10/17/2010" actually did not finish, but it was so bad i couldn't, so I just failed it "
— Arlene, 9/23/2010" This was incredibly interesting. I can't believe how unregulated the medical field used to be, and how rich and famous this crazy guy got to be. I had no idea all this was going on during the Great Depression. "
— Kathleen, 9/5/2010" An interesting story of a quack doctor in a tumultuous time in American history. Has enough discussion of goat testicles to last a lifetime. "
— Mbeeman, 8/26/2010" The biggest problem with pop-history books is that they have an awful tendency to be dry, pedantic things--not this one. Mr. Brock's writing 'voice' is witty and entertaining, the subject is fascinating, and the book goes down quickly and easily. "
— M., 8/20/2010" The premiere work of goat-related narrative non-fiction in the English language today. Edges out "The Men Who Stare at Goats" for the top spot. A biography of one of the greatest quacks in American history and the quack-busting doctor who fought him every step of the way. "
— Lindsay, 8/16/2010" Good book but I have no idea why people compare it to Devil & The White City. Nothing alike as far as I can tell. "
— betsy, 7/5/2010Pope Brock is the author of the critically acclaimed Indiana Gothic: A Story of Adultery and Murder in an American Family, the story of his great-grandfather’s murder in 1908, and Charlatan: America’s Most Dangerous Huckster, the Man Who Pursued Him, and the Age of Flimflam. Brock has written for numerous publications, including Rolling Stone, Esquire, GQ, and the London Sunday Times Magazine. He lives in upstate New York with his twin daughters, Molly and Hannah.
Johnny Heller, winner of numerous Earphones and Audie Awards, was named a “Golden Voice” by AudioFile magazine in 2019. He has been a Publishers Weekly Listen-Up Award winner from 2008 through 2013 and he has been named a top voice of 2008 and 2009 and selected as one of the Top 50 Narrators of the Twentieth Century by AudioFile magazine.