Changing Minds by Vanderpoel Welcome to provoking insights, razor sharp wit, and acerbic commentary. One day, after listening to one of my long tirades, about how clients in advertising waste lots of money, and that the answer was the absence of information, my mother- in-law said, Freddy, can you explain it, so that people like me, can understand it too! People like her, are the same as people like me, without the overwhelming urge, to speak in clever headlines. Keeping the bull to a minimum, is a daunting task for an adman. But humble pie is homemade, so, I clarified it... Changing minds is like changing diapers, you don't need to know what's in them. Changing Minds provides what you need to know about psychology, psychographics, linguistic programming, absence of information, modalities, accessing and representational preferences, typology, conditioning, behavioral attitudes, controlling eye movements and advertising strategies .
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