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Download Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation Audiobook (Unabridged)

Extended Audio Sample Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation (Unabridged), by Tim Brown
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (757 ratings) (rate this audio book) Author: Tim Brown Narrator: Tim Robert Publisher: HarperCollins Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities.

This book introduces the idea of design thinking - the collaborative process by which the designer's sensibilities and methods are employed to match people's needs, not only with what is technically feasible, and a viable business strategy. In short, design thinking converts need into demand. It's a human-centered approach to problem solving that helps people and organizations become more innovative and more creative.

Design thinking is not just applicable to so-called creative industries or people who work in the design field. It's a methodology that has been used by organizations such as Kaiser Permanente, to increase the quality of patient care by re-examining the ways that their nurses manage shift change, or Kraft, to rethink supply-chain management.

This is not a book by designers for designers; this is a book for creative leaders seeking to infuse design thinking into every level of an organization's products or service to drive new alternatives for business and society.

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Listener Opinions

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 by Wendy Yu | 2/16/2014

    " Sorry sir, you are an amazing designer, philanthropist and inspiration to us all, but you are not a good writer. The book attempts to introduce the philosophies that propelled IDEO to the top of the world in design strategies and innovations, not at the level of making something look pretty, but at radical shifts in perception and usage. Brown equally emphasizes the importance of market success and global povery-reduction, successfully arguing that design problems should encompass childhood obesity as well as the next gen ipod. A portion of the book discusses the importance of visual thinking and prototyping in an overly verbal world. Well, i'm sure he must be a GREAT visual thinker, but the writing stuff... meh. The problem is that the book reads like a powerpoint presentation (blech), going point by point IDEO's various successes, without being intriguing or inspiring. (oh, you did that too, and you were great, awesome, snore) maybe i'm still too much of an east coaster still, but while in the REAL WORLD an untarnished resume and countless successes are the mark of acheivement, in the LITERARY WORLD, it is still confusion, struggle, pain, failure, and redemption that capture the imagination. Dish: TBD. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Gerold | 2/12/2014

    " nice stories and lots of examples around design thinking ... "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Todd Ellsworth | 2/4/2014

    " I enjoyed the book because I love reading everything I can about IDEO. They happen to be one of my favorite companies in the whole world to follow. Overall the concept of the book is really good and Design Thinking is going to be one of the best ways to bring change to a company that allows for it to compete in the current environment and in the future ones that we can't even imagine yet. My favorite IDEO books are still the ones by Tom Kelley which are "The Art of Innovation" and "Ten Faces of Innovation". For those that are looking to learn more about using the art of good design to enhance their creative problem solving this is a book for you. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 by Anne | 1/20/2014

    " I am a great admirer of IDEO and its holistic approach to design projects. Where other companies pay lip-service to user-based work, IDEO puts it into practice. Brown sets the context for the company's "Design Thinking" philosophy reasonably well. For the reader it helps to know something about the company as the explanations are often incomplete. I would have preferred more detailed development of a number of the projects. Much was left to read between the lines and the stores fell into a repetitive pattern after a while, a frequent problem with business books where a monograph would do better than a book. IDEO is a force in Silicon Valley. Its influence can be seen everywhere. "

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