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Download Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation Audiobook (Unabridged)

Extended Audio Sample Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation (Unabridged) Audiobook, by Tim Brown
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (757 ratings) (rate this audio book) Author: Tim Brown Narrator: Tim Roberts Publisher: HarperCollins Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: October 2011 ISBN:
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The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities.

This book introduces the idea of design thinking - the collaborative process by which the designer's sensibilities and methods are employed to match people's needs, not only with what is technically feasible, and a viable business strategy. In short, design thinking converts need into demand. It's a human-centered approach to problem solving that helps people and organizations become more innovative and more creative.

Design thinking is not just applicable to so-called creative industries or people who work in the design field. It's a methodology that has been used by organizations such as Kaiser Permanente, to increase the quality of patient care by re-examining the ways that their nurses manage shift change, or Kraft, to rethink supply-chain management.

This is not a book by designers for designers; this is a book for creative leaders seeking to infuse design thinking into every level of an organization's products or service to drive new alternatives for business and society.

Download and start listening now!

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Listener Opinions

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 Wendy Yu | 2/16/2014

    " Sorry sir, you are an amazing designer, philanthropist and inspiration to us all, but you are not a good writer. The book attempts to introduce the philosophies that propelled IDEO to the top of the world in design strategies and innovations, not at the level of making something look pretty, but at radical shifts in perception and usage. Brown equally emphasizes the importance of market success and global povery-reduction, successfully arguing that design problems should encompass childhood obesity as well as the next gen ipod. A portion of the book discusses the importance of visual thinking and prototyping in an overly verbal world. Well, i'm sure he must be a GREAT visual thinker, but the writing stuff... meh. The problem is that the book reads like a powerpoint presentation (blech), going point by point IDEO's various successes, without being intriguing or inspiring. (oh, you did that too, and you were great, awesome, snore) maybe i'm still too much of an east coaster still, but while in the REAL WORLD an untarnished resume and countless successes are the mark of acheivement, in the LITERARY WORLD, it is still confusion, struggle, pain, failure, and redemption that capture the imagination. Dish: TBD. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Gerold | 2/12/2014

    " nice stories and lots of examples around design thinking ... "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Todd Ellsworth | 2/4/2014

    " I enjoyed the book because I love reading everything I can about IDEO. They happen to be one of my favorite companies in the whole world to follow. Overall the concept of the book is really good and Design Thinking is going to be one of the best ways to bring change to a company that allows for it to compete in the current environment and in the future ones that we can't even imagine yet. My favorite IDEO books are still the ones by Tom Kelley which are "The Art of Innovation" and "Ten Faces of Innovation". For those that are looking to learn more about using the art of good design to enhance their creative problem solving this is a book for you. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Anne | 1/20/2014

    " I am a great admirer of IDEO and its holistic approach to design projects. Where other companies pay lip-service to user-based work, IDEO puts it into practice. Brown sets the context for the company's "Design Thinking" philosophy reasonably well. For the reader it helps to know something about the company as the explanations are often incomplete. I would have preferred more detailed development of a number of the projects. Much was left to read between the lines and the stores fell into a repetitive pattern after a while, a frequent problem with business books where a monograph would do better than a book. IDEO is a force in Silicon Valley. Its influence can be seen everywhere. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Michelle Green | 1/19/2014

    " Brown stresses over and over that design thinking can be learned. He doesn't necessarily draft a lesson plan for teaching it; rather he provided lists of examples and plenty of analogies to engage those interested. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 MI2 | 1/17/2014

    " At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepturi sint occaecati cupiditate non provident, similique sunt in culpa qui officia deserunt mollitia animi, id est laborum et dolorum fuga. Et harum quidem rerum facilis est et expedita distinctio. Nam libero tempore, cum soluta nobis est eligendi optio cumque nihil impedit quo minus id quod maxime placeat facere possimus, omnis voluptas assumenda est, omnis dolor repellendus. Temporibus autem quibusdam et aut officiis debitis aut rerum necessitatibus saepe eveniet ut et voluptates repudiandae sint et molestiae non recusandae. Itaque earum rerum hic tenetur a sapiente delectus, ut aut reiciendis voluptatibus maiores alias consequatur aut perferendis doloribus asperiores repella "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Paul Deveaux | 1/8/2014

    " All in all a good book that I did not really start enjoying until about 2/3 of the way through. Maybe it took me that long to get what Brown was trying to say. This methodology is similar to others (Boyd Cycle, DMAIC) What is distinctive about design thinking is the stress on the human element in the process. Designers author experiences for human beings. This is central to design thinking. Design thinkers keep the human element central to their efforts. Other problem solving or process improvement methodologies can produce incremental refinement, while design thinking is meant to truly innovate. The need for interdisciplinary input is also a distinctive. Experts from other fields can give us perspective that we cannot sees otherwise. Authentic sight or seeing would be a characteristic of design thinking. Prototyping is also vital. Brown calls it thinking with our hands. Again the tangible experience of a a prototype intensifies the human experience of the idea and fosters input that cannot be derived from a merely written proposal. Worth the read to understand what design thinking is, but not necessarily useful for a practical application. "

  • 1 out of 51 out of 51 out of 51 out of 51 out of 5 Jeremy | 1/2/2014

    " Book was not for me. Was hoping for something a little more eye opening. Fairly boring. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Robert H. Koch | 12/1/2013

    " Really amazing because of the many ideas of Tim Brown and IDEO. With this book you are going to think outside the box! "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 John Girard | 11/17/2013

    " Fair, but expected more.. "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 Simon | 10/15/2013

    " Really just details problem after problem and then claims the author's company solved them all without detailing any of the interesting parts. As disappointing as one of those maltesers where the honeycomb has gone all weird. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Ken | 9/25/2013

    " Well done, personalized introduction to the power of design thinking. This is not a "how-to" book, but more of a "why-to" book that is inspiring and mind-shaking. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Stephanie | 9/2/2013

    " Insightful and intriguing read. Tim Brown gives you a bigger picture of Innovation and design. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Marcela | 6/18/2013

    " A lot of good insight about role of design in project management and product development. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Caitlin | 1/13/2013

    " I heard the audiobook. If you haven't heard about design thinking yet, this is a great intro. For those already familiar with the concepts it gets a little redundant. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Fred | 3/30/2012

    " Together with Robert Verganti Design driven innovation the essential books for anyone in serviceleadership functions after the great depression "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Marnie Webb | 3/19/2012

    " I found this book tremendously helpful in thinking through how to engage a broader community in the generation of a product, rather than just a launch. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Alberto Nuñez | 12/29/2011

    " Amazing for engineers who want to change square thinking! "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Chris Giovagnoni | 11/28/2011

    " A surprisingly simple, clear and enjoyable read about bridging the chasm between thinking and doing in order to innovate. "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 Richard Boly | 11/2/2011

    " Expected more. A predictable book. "

  • 1 out of 51 out of 51 out of 51 out of 51 out of 5 Jeremy | 10/2/2011

    " Book was not for me. Was hoping for something a little more eye opening. Fairly boring. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Michelle | 7/30/2011

    " Brown stresses over and over that design thinking can be learned. He doesn't necessarily draft a lesson plan for teaching it; rather he provided lists of examples and plenty of analogies to engage those interested. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Larashi | 6/24/2011

    " buku ini yang mengawali perubahan memasuki era informasi bebas dan berdigital networking.
    isinya bagaimana mengimprovisasi dan menarik ide2 menarik dari sekitar kita^^ "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 Kimberley | 4/9/2011

    " Great organization, uninspiring book. I didn't really learn anything from this. Perhaps if I was just starting out in the design world it would have been more useful. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Zameer | 8/22/2010

    " Great intro into the ongoings at Ideo - one of the world's premiere design firms. It's a great introduction on "design thinking" something I feel will be a crucial in tackling problems faced by everyone everyday. "

  • 1 out of 51 out of 51 out of 51 out of 51 out of 5 Mike | 4/10/2010

    " The basic concept of Design Thinking was good, however it was one of those books that took 250 pages to say what you could say in 20 pages. "

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