Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation Audiobook (Unabridged)

" Sorry sir, you are an amazing designer, philanthropist and inspiration to us all, but you are not a good writer. The book attempts to introduce the philosophies that propelled IDEO to the top of the world in design strategies and innovations, not at the level of making something look pretty, but at radical shifts in perception and usage. Brown equally emphasizes the importance of market success and global povery-reduction, successfully arguing that design problems should encompass childhood obesity as well as the next gen ipod. A portion of the book discusses the importance of visual thinking and prototyping in an overly verbal world. Well, i'm sure he must be a GREAT visual thinker, but the writing stuff... meh. The problem is that the book reads like a powerpoint presentation (blech), going point by point IDEO's various successes, without being intriguing or inspiring. (oh, you did that too, and you were great, awesome, snore) maybe i'm still too much of an east coaster still, but while in the REAL WORLD an untarnished resume and countless successes are the mark of acheivement, in the LITERARY WORLD, it is still confusion, struggle, pain, failure, and redemption that capture the imagination. Dish: TBD. "

" nice stories and lots of examples around design thinking ... "

" I am a great admirer of IDEO and its holistic approach to design projects. Where other companies pay lip-service to user-based work, IDEO puts it into practice. Brown sets the context for the company's "Design Thinking" philosophy reasonably well. For the reader it helps to know something about the company as the explanations are often incomplete. I would have preferred more detailed development of a number of the projects. Much was left to read between the lines and the stores fell into a repetitive pattern after a while, a frequent problem with business books where a monograph would do better than a book. IDEO is a force in Silicon Valley. Its influence can be seen everywhere. "

" Brown stresses over and over that design thinking can be learned. He doesn't necessarily draft a lesson plan for teaching it; rather he provided lists of examples and plenty of analogies to engage those interested. "

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" All in all a good book that I did not really start enjoying until about 2/3 of the way through. Maybe it took me that long to get what Brown was trying to say. This methodology is similar to others (Boyd Cycle, DMAIC) What is distinctive about design thinking is the stress on the human element in the process. Designers author experiences for human beings. This is central to design thinking. Design thinkers keep the human element central to their efforts. Other problem solving or process improvement methodologies can produce incremental refinement, while design thinking is meant to truly innovate. The need for interdisciplinary input is also a distinctive. Experts from other fields can give us perspective that we cannot sees otherwise. Authentic sight or seeing would be a characteristic of design thinking. Prototyping is also vital. Brown calls it thinking with our hands. Again the tangible experience of a a prototype intensifies the human experience of the idea and fosters input that cannot be derived from a merely written proposal. Worth the read to understand what design thinking is, but not necessarily useful for a practical application. "

" Book was not for me. Was hoping for something a little more eye opening. Fairly boring. "

" Really amazing because of the many ideas of Tim Brown and IDEO. With this book you are going to think outside the box! "

" Fair, but expected more.. "

" Really just details problem after problem and then claims the author's company solved them all without detailing any of the interesting parts. As disappointing as one of those maltesers where the honeycomb has gone all weird. "

" Well done, personalized introduction to the power of design thinking. This is not a "how-to" book, but more of a "why-to" book that is inspiring and mind-shaking. "

" Insightful and intriguing read. Tim Brown gives you a bigger picture of Innovation and design. "

" A lot of good insight about role of design in project management and product development. "

" I heard the audiobook. If you haven't heard about design thinking yet, this is a great intro. For those already familiar with the concepts it gets a little redundant. "

" Together with Robert Verganti Design driven innovation the essential books for anyone in serviceleadership functions after the great depression "

" I found this book tremendously helpful in thinking through how to engage a broader community in the generation of a product, rather than just a launch. "

" Amazing for engineers who want to change square thinking! "

" A surprisingly simple, clear and enjoyable read about bridging the chasm between thinking and doing in order to innovate. "

" Expected more. A predictable book. "

" Book was not for me. Was hoping for something a little more eye opening. Fairly boring. "

" Brown stresses over and over that design thinking can be learned. He doesn't necessarily draft a lesson plan for teaching it; rather he provided lists of examples and plenty of analogies to engage those interested. "

" buku ini yang mengawali perubahan memasuki era informasi bebas dan berdigital networking. isinya bagaimana mengimprovisasi dan menarik ide2 menarik dari sekitar kita^^ "

" Great organization, uninspiring book. I didn't really learn anything from this. Perhaps if I was just starting out in the design world it would have been more useful. "

" Great intro into the ongoings at Ideo - one of the world's premiere design firms. It's a great introduction on "design thinking" something I feel will be a crucial in tackling problems faced by everyone everyday. "

" The basic concept of Design Thinking was good, however it was one of those books that took 250 pages to say what you could say in 20 pages. "