The church spends $1.5 million for every one new follower of Jesus. Apple sells 26 iPads every minute. What is it that makes Apple so exciting and Jesus so boring? What is it that compels someone to bring their iPod everywhere and their Bible nowhere? In a word: marketing. Jesus is a life-changing product with lousy salespeople-people who are intimidated and embarrassed by the word "evangelism" and who show more enthusiasm for their gadgets than their God. What would life look like if we could market our faith like Nike and Apple market their products--sharing relationally, from person to person? Using examples from these and other successful companies, author Tim Sinclair challenges Christians to throw out their casual attitudes toward faith and sign on for a marketing campaign for the Savior. Written with the wit and wisdom of an experienced marketer, Branded peels away the feelings of fear and shows readers how to share their faith in ways that are honest, authentic, and, most importantly, effective.
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"Great book; very well written. Excellent insight into the mindset necessary if we're going to be able to continue to truly win people to Jesus. A great wake up call to the modern believer about authenticity, creativity, compassion, and getting out of the box. "
— Darlene (4 out of 5 stars)
" I loved, loved this book! "
— Stephanie, 1/19/2014" Great book; very well written. Excellent insight into the mindset necessary if we're going to be able to continue to truly win people to Jesus. A great wake up call to the modern believer about authenticity, creativity, compassion, and getting out of the box. "
— Darlene, 8/16/2012" *I won this book on the Goodreads Firstreads giveaway.*<br/><br/>I enjoyed this quick read, which addresses how Christians "market" Jesus. It was thought-provoking and would be excellent for a Bible study or small group discussion. "
— Gina, 7/15/2011Tim Sinclair has a passion to engage the culture in real and relevant discussions about faith, and he’s using his background as a radio personality and marketer to do so. One half of the radio program Mornings with Tim and Pam, he has twice been nominated for Air Personality of the Year at the Radio ECHO Awards in Orlando. He has also been helping radio stations and various other businesses creatively and effectively market themselves for over a decade. He lives in Illinois with his wife and children.