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Branded!: How Retailers Engage Consumers with Social Media and Mobility Audiobook, by Bernie Brennan Play Audiobook Sample

Branded!: How Retailers Engage Consumers with Social Media and Mobility Audiobook

Branded!: How Retailers Engage Consumers with Social Media and Mobility Audiobook, by Bernie Brennan Play Audiobook Sample
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Read By: Mark Ashby Publisher: Gildan Media Listen Time: at 1.0x Speed 5.17 hours at 1.5x Speed 3.88 hours at 2.0x Speed Release Date: July 2020 Format: Unabridged Audiobook ISBN: 9781663700094

Quick Stats About this Audiobook

Total Audiobook Chapters:

15

Longest Chapter Length:

51:54 minutes

Shortest Chapter Length:

05:51 minutes

Average Chapter Length:

30:59 minutes

Audiobooks by this Author:

1

Publisher Description

Social media is having a major impact on marketing.  It is the glue that leverages the consumers views and opinions across all elements of a retailers business.  Retailers are becoming aware that social media offers promising ways they can benefit from it, such as improving brand awareness, listening to consumer sentiments, creating incentives to drive cross-channel traffic and purchases, building content-focused communities to improve loyalty, enticing consumers to try new products, understanding assortment preferences and improving customer service.    Analytics are essential to a retailers success in leveraging social media and mobility. The amount of data produced by these new channels is explosive.  Quick and effective analysis of this data and resulting actions are essential to achieving business benefit.   Analytical tools exist for retailers to listen, learn, react and engage with consumers within and across social media, mobility and other channels.  The more a retailer engages with these tools, the savvier it becomes about consumers and their preferences. Written in a blog format to help retailers experience interactive dialog in this rapidly growing communication vehicle, this book will create awareness of social networking and mobile technologies and the significant impact these channels are already having on retailers; provide specific examples of social media and mobility business applications ; explain why companies need to act now; describe the analytical tools necessary to make informed decisions on the data; demonstrate how to use social media to leverage brand equity across the entire business; and recommend a process for building a comprehensive strategy and action plan.

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About Mark Ashby

Mark Ashby has recorded over three hundred books for the Library of Congress, including works by Hemingway, Dostoyevsky, and Dan Brown. He received the AFB Scourby Award for nonfiction narration and was nominated for a Torgi Award. He also directed and starred in the full-cast audio play Flesh and Blood, and his stage acting credits include The Odd Couple, Who’s Afraid of Virginia Woolf?, The Seven Year Itch, The Nerd, and Boeing Boeing. Also, as a member and head writer of comedy troupe Those Guys, he has penned a semi-autobiographical play called How to Make a Baby.