close
Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands Audiobook, by Daryl Weber Play Audiobook Sample

Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands Audiobook

Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands Audiobook, by Daryl Weber Play Audiobook Sample
FlexPass™ Price: $24.95
$9.95 for new members!
(Includes UNLIMITED podcast listening)
  • Love your audiobook or we'll exchange it
  • No credits to manage, just big savings
  • Unlimited podcast listening
Add to Cart
$9.95/m - cancel anytime - 
learn more
OR
Regular Price: $35.99 Add to Cart
Read By: Jeff Cummings Publisher: Brilliance Audio Listen Time: at 1.0x Speed 4.33 hours at 1.5x Speed 3.25 hours at 2.0x Speed Release Date: June 2016 Format: Unabridged Audiobook ISBN: 9781511376457

Quick Stats About this Audiobook

Total Audiobook Chapters:

28

Longest Chapter Length:

22:53 minutes

Shortest Chapter Length:

02:34 minutes

Average Chapter Length:

14:11 minutes

Audiobooks by this Author:

1

Publisher Description

For many marketing professionals, "science" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way, and, ultimately, get them to act.

In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections.

Welcome to the new world of neuromarketing.

Through simple language, engaging stories, and real-world examples, Brand Seduction shows you how to decode, build, and use these hidden brand fantasies to grow your brand and business. You'll learn:

• The surprising unconscious side of brands.

• The biggest myths about consumer psychology.

• The real role of emotions in building brands.

• Practical tools to use neuroscience to inspire better marketing.

Everyone seems to have a different idea of what brands are, how they work, and how they are built. Brand Seduction digs deeper into the nature of brands, how they exist and behave in the mind, and how marketers and business leaders can use this understanding to "seduce" customers and grow their businesses.

Download and start listening now!

“Daryl Weber’s Brand Seduction is jam-packed with fascinating research and actionable insights. Weber shares the science of decision-making simply and clearly, which makes his book perfect for marketing practitioners, academics, and consumers alike. If you’re fascinated by what makes consumers tick, this book’s for you.”

— Adam Alter, New York Times bestselling author of Drunk Tank Pink

Brand Seduction Listener Reviews

Be the first to write a review about this audiobook!

About Jeff Cummings

Jeff Cummings, as an audiobook narrator, has won both an Earphones Award and the prestigious Audie Award in 2015 for Best Narration in Science and Technology. He is also a twenty-year veteran of the stage, having worked at many regional theaters across the country, from A Contemporary Theatre in Seattle and the Alliance Theatre in Atlanta to the Utah Shakespeare Festival in Cedar City and the International Mystery Writers’ Festival in Owensboro, Kentucky. He also spent seven seasons with the Oregon Shakespeare Festival.