Blind Them…with SCIENCE! How much better would your life be if you had an army of Nobel Laureates, MacArthur ‘geniuses’ and National Medal of Science winners whispering tips in your ear about your body language, or how to resist that impulse purchase you’ll regret tomorrow, or when to sell your car—or even helping you trick your spouse into doing the dishes? With this mighty little tome, you can have the next best thing--because Brain Trust is packed with bite-sized scientific wisdom on our everyday challenges, hand-delivered to you direct from the galaxy’s biggest brains. Based entirely on interviews with an incredible lineup of luminaries from the fields of neuroscience, economics, anthropology, music, mathematics, and more, Brain Trust is full of cutting-edge science that’ll help you see the real world better—and smarter. Discover: --what advanced math can teach you about getting all your chores done today --how creating a ‘future self’ can help you shop smarter at the grocery store --what prairie voles can teach us about love --how the science of happiness can help you trick lawyers into doing charity work --the components of gullibility, and how they can help you scam-proof yourself --the secrets to building your very own army of cyborg beetles --how memetic information can help you exploit altruism for good…or evil --why eating for eight hours can help you lose weight --the behavioral economics behind selling your junk for big bucks on eBay --how to get more plasure for less price …And much, much more. Includes a bonus PDF of puzzles from the book
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"I had a blast reading this book and learned a bunch of information about new topics I'd never even considered before. The only reason I didn't give it five stars is that a couple of the essays Seemed like throwaways. The puzzles were fun and I'll definitely be referencing the notes I made!" — Natalie (4 out of 5 stars)
"I had a blast reading this book and learned a bunch of information about new topics I'd never even considered before. The only reason I didn't give it five stars is that a couple of the essays Seemed like throwaways. The puzzles were fun and I'll definitely be referencing the notes I made!"
" Always enjoyed Social Psychology in school. Felt this one was just like it. Glad I read and hipe to find more like it. "
" Funny in parts and with a few studies the reader may remember. I wish it was not such a hodge-podge, but it made for a quick and easy read. "
" nyeh.... "
" interesting facts but not very well organized. It sometimes feels like you are trying to keep up with the author's self-obsessed stream of consciousness. "
" An interesting read; however, some of the topics were just relevant to most people's lives. "
" Interesting content - while not every piece was a winner ( skimmed some and ignored some others ) there were enough to make it worthwhile and the style was good. "
" This was the Monopoly Game of books. Once you start it, it is hypnotizingly trivial and yet compelling. Ranging from interesting to weird to hilarious, the essays within yield some interesting tidbits. "
" Sharing obscure knowledge with people who are only marginally interested in what I'm talking about is one of my favorite hobbies, so I loved this book. A quick read, but very, very interesting. "
" I thought the author was charming on NPR, and the idea is interesting... But the implementation is so simplistic and sad. It reads like he has ADD. Better luck next time. "
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