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Download Blown to Bits: How the New Economics of Information Transforms Strategy Audiobook

Extended Audio Sample Blown to Bits: How the New Economics of Information Transforms Strategy, by Philip Evans, Jeff David, Thomas S. Wurster Click for printable size audiobook cover
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (54 ratings) (rate this audio book) Author: Philip Evans, Jeff David, Thomas S. Wurster Narrator: Jeff David, Philip Evans, Thomas S. Wurster Publisher: Highbridge Audio Format: Abridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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Richness or reach? For business leaders, it used to be a fundamental strategic tradeoff: focus on "rich" information—customized products and services tailored to a niche market—or reach out to a broad, general market, with watered-down information.

The new economics of information is blowing apart this traditional dichotomy. Increasingly, customers will have rich access to a universe of alternatives, suppliers will exploit direct access to your customers, and competitors will pick off the most profitable parts of your value chain. So where's your competitive advantage?

Download and start listening now!

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Listener Opinions

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 by Xthun | 8/25/2013

    " Maps how e-something shapes business "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Bibhu | 9/3/2011

    " A wonderful book citing the result of the tradeoff happening between richness and reach of any business.Language is very simple & you can be rest assured that everything written in the book is understandable.A lighter read which tries to draw the future of business as convincingly as possible "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Lori Grant | 1/22/2010

    " A should-read book on innovation for knowledge workers and entrepreneurs. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 by Ks Pillai | 8/26/2009

    " A book you should never miss, the best book I have read in last 15 Years ( it is published in 1994, but the contents are still fresh) "

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