"Blogs" are fast replacing traditional media as the source for reliable information, and now Hugh Hewitt, who The Wall Street Journal calls the "unofficial historian of the blogging movement," shares practical ways you or your business can benefit from a presence in the blogosphere. "Blog" is short for "Web log"—an online site with time-dated postings, maintained by one or more posters, that features links and commentary. But that is like saying a car is a means of transportation featuring four wheels. Millions are changing their habits when it comes to information acquisition, and the blogosphere has appeared so suddenly as to surprise even the most sophisticated of analysts. In Blog, bestselling author Hugh Hewitt helps you catch up with and get ahead of this phenomenon. Up until now no influential blogger has written a definitive book about this phenomenon. Since Hugh Hewitt's blog site—HughHewitt—was launched in early 2002, more than 10 million people have visited this site. Why does this visitor traffic matter? People’s attentions are up for grabs. If you depend upon the steady trust of others, suddenly you have an audience waiting to hear from you. The race is underway, though, to gain mindspace and to be part of the blogosphere readers’ habits and to position yourself as well as your business or organization at the forefront of this information movement.
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"Although this book has a definite political agenda, it is nevertheless a fascinating look at the "everybody's a journalist" phenomenon.I cited it extensively in a paper I wrote on MARC cataloging of political blogs. "
— Wendy (4 out of 5 stars)
" I am now dumber for having tried to read it. "
— Aaron, 11/15/2013" Not really my genre to begin with, and definitely more dramatic than suits my fancy. I guess technology prophets need to sound alarmist in order to increase the volume of their system alert. Blogs are great, sure. But blogs are not yet "the information reformation that's changing [my:] world." "
— Sean, 9/29/2013" Surely outdated now, it was trailblazing in its time for discussing and predicting the power of blogging and the long tail of social media. "
— Seth, 12/28/2012" As a word Blog is very cool. As a readable book Blog=Boredom. couldn't finish this one. "
— Joseph, 3/17/2012" Although this book has a definite political agenda, it is nevertheless a fascinating look at the "everybody's a journalist" phenomenon.I cited it extensively in a paper I wrote on MARC cataloging of political blogs. "
— Wendy, 8/25/2011" A should-read book for knowledge workers and entrepreneurs on concepts and social trends. "
— Lori, 7/1/2011" A great history of blogging and a good view on how blogging can impact the masses. Good ideas on marketing your blog and creating a blog that people want to read. "
— Laura, 5/10/2011" Surely outdated now, it was trailblazing in its time for discussing and predicting the power of blogging and the long tail of social media. "
— Seth, 3/20/2011" I am now dumber for having tried to read it. "
— Aaron, 10/29/2008" A great history of blogging and a good view on how blogging can impact the masses. Good ideas on marketing your blog and creating a blog that people want to read. "
— Laura, 12/27/2007" As a word Blog is very cool. As a readable book Blog=Boredom. couldn't finish this one. "
— Joseph, 10/22/2007Hugh Hewitt is the host of a nationally syndicated radio show heard in more than seventy cities. He is also a professor of constitutional law at Chapman University Law School. A former aide to Richard Nixon and a Reagan administration appointee, he is the author of six books, including the New York Times bestseller If It’s Not Close, They Can’t Cheat.