Download Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment Audiobook

Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment Audiobook, by Anita Elberse Extended Sample Click for printable size audiobook cover
Author: Anita Elberse Narrator: Renée Raudman Publisher: Brilliance Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: October 2013 ISBN: 9781480523869
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Why the future of popular culture will revolve around ever bigger bets on entertainment products, by one of Harvard Business School’s most celebrated professors

What’s behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL—along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals?

Anita Elberse, Harvard Business School’s expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking audiobook, she explains a powerful truth about the fiercely competitive world of entertainment: building a business around blockbuster products—the movies, television shows, songs, and books that are hugely expensive to produce and market—is the surest path to long-term success. Along the way, she reveals why entertainment executives often spend outrageous amounts of money in search of the next blockbuster, why superstars are paid unimaginable sums, and how digital technologies are transforming the entertainment landscape.

Full of inside stories emerging from Elberse’s unprecedented access to some of the world’s most successful entertainment brands, Blockbusters is destined to become required listening for anyone seeking to understand how the entertainment industry really works—and how to navigate today’s high-stakes business world at large.

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About the Author

Anita Elberse, the Lincoln Filene Professor of Business Administration at the Harvard Business School, is one of the youngest female professors to be awarded tenure in the School’s history. Her work has been featured in The New York Times, The Wall Street Journal, Variety, and Fortune. She lives in Boston, Massachusetts.

About the Narrator

Disney Publishing Worldwide (DPW) is the world’s largest publisher of children’s books, magazines, and apps, with over 700 million products sold each year. DPW consists of an extensive worldwide books and magazines licensing structure as well as vertically integrated publishing imprints, including Disney-Hyperion and Disney Press in the US and Disney Libri in Italy. DPW’s digital products include bestselling e-book titles and award-winning original apps. Disney English is DPW’s English language learning business, which includes learning centers in China and a worldwide retail-licensing program. Headquartered in Glendale, California, DPW publishes books, magazines, and digital products in 85 countries in 75 languages. For more information visit www.disneypublishing.com.