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Black STILL Matters in Marketing: Why Increasing Your Cultural IQ about Black America is Critical to Your Business and Your Brand Audiobook
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Learn what makes the black market unique, why marketers should care, and how you can effectively connect with black Americans. Drawing on her wealth of experience and on-going research and consulting on the African American market, Pepper shares with listeners her thoughtful insights on this influential segment.
Black STILL Matters in Marketing includes contributions from these industry experts: Howard Buford, president and CEO, Prime Access; J. P. James, senior partner of engagement planning, GroupM's MEC; Sarah Lattimer, president and CEO, Lattimer Communications; Reginald Osborne, senior vice president, multicultural marketing, Arnold Worldwide; and Kevin Walker, founder, CultureLab.
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About Allyson Johnson
Allyson Johnson is an actress and singer who began performing at age twelve as coanchor of Bubble Gum Digest, for which she won an Emmy. After earning a degree in psychology from Brown University, she moved to New York where she became a social worker before shifting to a career in television and radio. Johnson has recorded countless commercials, promos, audiobooks, narrations, and animation series.