The engrossing, often scandalous saga of one of the
wealthiest, longest-lasting, and most colorful family dynasties in the history
of American commerce—a cautionary tale about prosperity, profligacy, hubris,
and the blessings and dark consequences of success
From countless bar signs, stadium scoreboards, magazine ads,
TV commercials, and roadside billboards, the name Budweiser has been burned
into the American consciousness as the “King of Beers.” Over a span of more
than a century, the company behind it, Anheuser-Busch, has attained legendary
status. A jewel of the American Industrial Revolution, in the hands of its
founders—the sometimes reckless and always boisterous Busch family of St.
Louis, Missouri—it grew into one of the most fearsome marketing machines in
modern times. In Bitter Brew, critically acclaimed journalist William Knoedelseder
paints a fascinating portrait of immense wealth and power accompanied by a
barrelful of scandal, heartbreak, tragedy, and untimely death.
This engrossing, vivid narrative captures the Busch saga through five
generations. At the same time, it weaves a broader story of American progress
and decline over the past 150 years. It’s a cautionary tale of prosperity,
hubris, and loss.
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