Publisher Description
Exploit the power and potential of Big Data to revolutionize business outcomes
Big Data Revolution is a guide to improving performance, making better decisions, and transforming business through the effective use of Big Data. In this collaborative work by an IBM Vice President of Big Data Products and an Oxford Research Fellow, this book presents inside stories that demonstrate the power and potential of Big Data within the business realm. Listeners are guided through tried-and-true methodologies for getting more out of data, and using it to the utmost advantage. This book describes the major trends emerging in the field, the pitfalls and triumphs being experienced, and the many considerations surrounding Big Data, all while guiding readers toward better decision making from the perspective of a data scientist.
Companies are generating data faster than ever before, and managing that data has become a major challenge. With the right strategy, Big Data can be a powerful tool for creating effective business solutions—but deep understanding is key when applying it to individual business needs. Big Data Revolution provides the insight executives need to incorporate Big Data into a better business strategy, improving outcomes with innovation and efficient use of technology.
Examine the major emerging patterns in Big Data
Consider the debate surrounding the ethical use of data
Recognize patterns and improve personal and organizational performance
Make more informed decisions with quantifiable results
In an information society, it is becoming increasingly important to make sense of data in an economically viable way. It can drive new revenue streams and give companies a competitive advantage, providing a way forward for businesses navigating an increasingly complex marketplace. Big Data Revolution provides expert insight on the tool that can revolutionize industries.
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About the Authors
Rob Thomas
is the creator of the television series Veronica
Mars and the co-creator of the television series Party Down. He lives in Austin, Texas with his wife and two
children. He hasn’t fully recovered from Ray Allen’s three-pointer in Game 6 of
the 2013 NBA Finals.
Patrick McSharry is a Senior Research Fellow at the Smith School of Enterprise and the Environment, Faculty Member of the Oxford Man Institute of Quantitative Finance at Oxford University and Visiting Professor at the Department of Electrical and Computer Engineering, Carnegie Mellon University.
Rob Thomas is Vice President of Product Development for Big Data and Information Management in IBM Software Group. Previously, he had responsibility for global sales and mergers & acquisitions.
About Matthew Josdal
Matthew Josdal is a voice-over and theater artist originally from a small town in southwest Saskatchewan. He obtained his BFA degree in drama from the University of Saskatchewan in Saskatoon. He has narrated audiobooks in genres ranging from historical nonfiction to contemporary fantasy, along with most things in between. In addition to a fifteen-plus year career in acting for both stage and microphone, he completed all requirements for his honors degree in psychology.