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Download Beyond the Sales Process: 12 Proven Strategies for a Customer-Driven World Audiobook

Extended Audio Sample Beyond the Sales Process: 12 Proven Strategies for a Customer-Driven World Audiobook, by Steve Andersen Click for printable size audiobook cover
0 out of 50 out of 50 out of 50 out of 50 out of 5 0.00 (0 ratings) (rate this audio book) Author: Steve Andersen, Dave Stein Narrator: Jeff Cummings Publisher: Brilliance Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: April 2016 ISBN: 9781511370929
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The average executive spends less than 5 percent of their time engaged in the buying of products and services. This means that in this post-recession business environment, sales professionals who focus solely on the moment of the sale have made a fatal miscalculation.

Featuring instructional case studies from companies including Hilton Worldwide, Merck, and Siemens, this evidence-based book provides readers with a proven methodology for driving success before, during, and after every sale. Embracing the entire customer life cycle, Beyond the Sales Process reveals 12 essential strategies, including:

  • Research your customer
  • Build a vision with them for their own success
  • Understand your customers’ drivers, objectives, and challenges
  • Effectively position and differentiate
  • Create and realize value together
  • Leverage your results to forge lasting—and mutually beneficial—relationships

Reinforced by research from Aberdeen Group, SAMA, ITSMA, and other experts, this book will help you to grow with your customers—and take your sales performance to a whole new level.

Download and start listening now!

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About the Author
Steve Andersen is President and Founder of Performance Methods, Inc., a sales and account management best-practices consulting firm, whose clients include industry leaders and many of the world’s top companies. He lives in Alpharetta, Georgia.
About the Narrator

Jeff Cummings, as an audiobook narrator, has won both an Earphones Award and the prestigious Audie Award in 2015 for Best Narration in Science and Technology. He is also a twenty-year veteran of the stage, having worked at many regional theaters across the country, from A Contemporary Theatre in Seattle and the Alliance Theatre in Atlanta to the Utah Shakespeare Festival in Cedar City and the International Mystery Writers’ Festival in Owensboro, Kentucky. He also spent seven seasons with the Oregon Shakespeare Festival.