The decision to become a franchise owner is a major one, and its something that shouldnt be taken lightly. Most folks start their search for that elusive perfect franchise by going online and tapping the word franchises into their favorite search engine. Thats where the trouble usually begins With more and more professionals looking for alternatives to traditional corporate employment, Avoid Franchise Failure focuses on helping would-be franchise owners get all the facts theyll need to make an intelligent decision on the purchase of a franchise, so theyll be able to sleep at night. Authored by a trusted--and feisty, tell-it-how-it-is--independent franchise industry insider, Avoid Franchise Failure offers straightforward, step-by-step tips and advice on how to properly (and carefully) choose and research a franchise business. Includes tips on choosing and researching franchises, current industry trends, interviews with franchisors, hot franchise opportunities. Readers will be able to: Discover if you are franchise material Learn how to choose the right franchise for your specific situation Learn why you should almost never buy a hot franchise Find out about the crucial questions to ask current franchise owners Learn how to deal with lousy advice from well-meaning friends, relatives, and MBAs
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About Lance Roger Axt
Lance Roger Axt
created the audio theater production company Play it by Ear Productions, and
served as producing director from 2002 through its end in 2010. During those
eight years, he produced many programs, including world-premiere radio one-acts
for the award-winning anthology series We Have Ignition.
Lance is a proud member and, as of 2010, vice president, of
the National Audio Theater Festivals, Inc., an organization dedicated to the
education and promotion of contemporary audio theater. He is one of the
co-creators of the Norman Corwin Award for Excellence in Audio Theater, the
only award of its kind in America honoring life achievement in audio theater
and radio drama, for which he serves on the nominating committee.