Most investors are wrong most of the time. To be a true contrarian investor, you know you wont be right all the time. You know the market is The Great Humiliator and you expect to be wrong 30-40% of the time. The difference though is that a contrarian will be right more often than wrong. The real contrarian knows markets look 3 to 40 months out and look hardest at the next 12 to 18 months. They know every earnings report, corporate action, GDP release, etc. is baked in nanoseconds after its released. They know its not a matter of whether things like Obamacare are good or bad, because anything so widely discussed is already priced in. They know infinite, unforeseeable technological changes will collide to address whichever long-term thing everyone fears. So they look at todays fundamental reality, and they try to game how it will impact corporate earnings looking forward. They look at sentiment and try to game whether its too high or too low given where earnings will be. This is Beating the Crowd.
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“A characteristically lively read…For any investor who suspects they may be stuck in their ways and in need of new insights.”
— Money Observer
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Kenneth L. Fisher is best known for his prestigious “Portfolio Strategy” column in Forbes magazine, where his over twenty-eight-year–tenure makes him the fourth longest-running columnist in Forbes’ history. He is the founder, chairman, and CEO of Fisher Investments, an independent global money management firm managing tens of billions for individuals and institutions globally. He has authored numerous professional and scholarly articles, as well as several books, including national bestsellers The Only Three Questions That Count, The Ten Roads to Riches, How to Smell a Rat, Debunkery, and Markets Never Forget (But People Do).
Brian Holsopple has been in the voice-over and audio business for more than twenty years. His commercial client list includes Discover Channel, Virginia Lottery, and City Bank of Texas, among others. A winner of the 2007 Publisher’s Weekly Audiobook Award, he has narrated books for Arthur C. Clarke, Henry Wiencek, and Jay Rubenstein.