In this extensively revised new edition of one of the pioneering and bestselling books in the growing category of personal branding books, star business speakers and consultants McNally and Speak provide an inspiring and practical guide to how people can achieve more of what they want by developing and communicating a strong, entirely authentic, personal brand. Over 50,000 copies of the 1st edition sold.
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David McNally is the Cullen Distinguished Professor of History and Business at the University of Houston (UH) and Director of the Center for the Study of Capitalism. He is the author of Monsters of the Market, as well as six other books.
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