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Download All You Can Pay: How Companies Use Our Data to Empty Our Wallets Audiobook

Extended Audio Sample All You Can Pay: How Companies Use Our Data to Empty Our Wallets Audiobook, by Anna Bernasek Click for printable size audiobook cover
0 out of 50 out of 50 out of 50 out of 50 out of 5 0.00 (0 ratings) (rate this audio book) Author: Anna Bernasek, D. T. Mongan Narrator: Tavia Gilbert Publisher: Recorded Books: Gildan Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: June 2015 ISBN: 9781469094007
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While millions of consumers carry on unaware, powerful companies are racing to gain more knowledge and data than anyone, including any government, has ever had. The goal is to understand consumer behavior and desires, from mundane matters to our most private and intimate affairs. This massive trove of data represents an immense prize for these companies. In economic terms, it is one of the most valuable assets on the planet. In All You Can Pay, Anna Bernasek and D.T. Mongan show how companies use what they know about you to determine how much you are willing to pay for certain products and services. Colleges calculate the price you pay based on the information revealed in the application almost all parents submit for federal aid. Hotels, sports events and health products and services are also using this strategy. The price of everything online—from airline tickets to toilet paper—now fluctuates from moment to moment. Through a toxic combination of price discrimination and cutting-edge technology, sellers can instantly change the price they charge an individual based on their calculations of demand and supply at that point in time. Online stores use your zip code to charge you a different price from someone in another zip code. Bernasek and Mongan offer a dire warning and demonstrate how big data threatens the very icon of the American way: the free market. The ability to understand consumers on a granular level, in real time, and simultaneously to customize the price each person is offered, shifts the balance of power away from the consumer so dramatically that the freedom of markets is at risk. The trend is alarming and, if left unchecked, the destination is clear. Yet consumers and companies can still choose a different path, and in this chilling and illuminating book, Bernasek and Mongan show us how. Download and start listening now!

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About the Author

Anna Bernasek writes the Datapoints column for the New York Times and is a writer for Newsweek. She has covered economics and business as a journalist and author for more than twenty years in outlets such as Fortune, Time, the Sydney Morning Herald, and the Australian Financial Review. Bernasek holds a BA in economics from the University of Michigan and a masters in public policy from Princeton.

About the Narrator

Disney Publishing Worldwide (DPW) is the world’s largest publisher of children’s books, magazines, and apps, with over 700 million products sold each year. DPW consists of an extensive worldwide books and magazines licensing structure as well as vertically integrated publishing imprints, including Disney-Hyperion and Disney Press in the US and Disney Libri in Italy. DPW’s digital products include bestselling e-book titles and award-winning original apps. Disney English is DPW’s English language learning business, which includes learning centers in China and a worldwide retail-licensing program. Headquartered in Glendale, California, DPW publishes books, magazines, and digital products in 85 countries in 75 languages. For more information visit www.disneypublishing.com.