The power of gender difference, not gender equality, is a secret source for success. Some smart businesses are starting to wake up to this fact. This audiobook explores why and how.
Properly valuing brain gender diversity in the workplace is one of the biggest and largely untapped sources of competitive advantage for modern businesses. Recent advances in neuroscience provide the key to unlocking it.
Modern research shows that there are gender-based differences in the brain—it’s just not as simple as a binary between a “male brain” and “female brain.” In fact, our brains are like a mosaic where many of the tiles are available in thousands of shades on a spectrum between pink and blue. The problem is that our workplaces tend to be governed by structures, processes, and cultures that are practically pure blue. All the brains in the business that are elsewhere on the spectrum cannot thrive as they might, so sources of productivity, creativity, and agility go untapped. Anyone who manages people needs to understand how the brain works and the impact it has on how people work together as teams. Anyone who wants to unlock the talent and productivity of all of their people needs to understand how recent findings around male- and female-type brains should shape the way they manage.
Leading applied neuroscientists and international corporate coaches Kate Lanz and Paul Brown show you why and how to access all the brains in your business.
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“This book provides invaluable insight in how we can access all the brain power available to our business, so that as a business we thrive by enabling our teams and individuals to be at their very best.”
— Alex Vaughan, CEO, Costain Group PLC
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Dr. Paul Brown is a consulting clinical and organizational psychologist, executive coach, and supervisor. He was chairman of the Association for Professional and Executive Coaching and Supervision, APECS; has been Visiting Professor in Organizational Neuroscience at London South Bank University and in Individual and Organizational Psychology at Nottingham Law School; started the first MSc in Organizational Neuroscience; and is now Professor of Organizational Neuroscience, Monarch Business School, Switzerland. He consults and teaches widely, especially in Southeast Asia.
Kate Lanz is founder and CEO of Mindbridge, an executive coaching and business performance consultancy specializing in applied neuroscience. Before consulting and coaching, she held senior international roles in business, notably with Diageo. Kate’s fascination with accessing individual motivation at work led to her second degree, a BSc in psychology, before she went on to an MBA and now her ongoing doctoral research into brain gender difference in business.
Ann Richardson is an Earphones-winning narrator who studied broadcast journalism and Spanish at the University of Nebraska at Lincoln. Years later, the desire to take up a creative yet productive career lead her to narrating audiobooks and founding Great Plains Audiobooks, an audiobook publishing company focusing on bringing Midwestern literature to audio.