Download ALIEN Thinking: The Unconventional Path to Breakthrough Ideas Audiobook

ALIEN Thinking: The Unconventional Path to Breakthrough Ideas Audiobook, by Cyril Bouquet Extended Sample Click for printable size audiobook cover
Author: Cyril Bouquet, Jean-Louis Barsoux, Michael Wade Narrator: Daniel Henning Publisher: PublicAffairs Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: March 2021 ISBN: 9781549133305
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How do people come up with truly original ideas? The answer is to think outside the box—way outside.

 

For the past decade, Cyril Bouquet, Jean-Louis Barsoux, and Michael Wade, professors of innovation and strategy at IMD Business School, have studied inventors, scientists, doctors, entrepreneurs, and artists. These people, or “aliens,” as the authors call them, are able to make leaps of creativity, and use five patterns of thinking that distinguish them from the rest of us.

 

These five patterns—Attention, Levitation, Imagination, Experimentation, and Navigation—lead to a fresh and flexible approach to problem-solving. Alien thinkers know how to free the imagination so it can detect hard-to-observe patterns. They practice deliberate ways to retreat from the world in order to see the big picture underlying a problem. And they approach ideas in systematic ways that reflect the constraints of reality.

 

Through surprising and compelling stories, the authors show how readers can use this method to develop out-of-this-world ideas. ALIEN Thinking can help any of us find innovative solutions to the most difficult problems. Download and start listening now!

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About the Narrator

Michael Crouch is an actor based in New York City. His audiobook narration has won the prestigious Audie Award for Best Narration, numerous Earphones Awards from AudioFile magazine, and Best of the Year accolades from Booklist, School Library Journal, and Publishers Weekly. He can also be heard on national commercials, cartoons, video games, and the animé series Pokémon XY and Yu-Gi-Oh! Arc-V.