Just like the meteor that
likely precipitated the end of the dinosaurs, social media is having a
monumental impact on the world’s economy; a change so dramatic that it has
created a new business era. Welcome … to the Social Age.
What does the Social Age mean
for your business? Containing stories, analysis of real-world scenarios, and
indispensable guidance, A World Gone
Social gives you the tools and information you need to survive—and thrive—in
a business climate in which customers hold all the cards, jobseekers have the
power to easily find out what working at your company is really like, and
expertise has become more democratic than ever as employees collaborate with
each other, as well as with vendors, customers, and even competitors.
You’ll discover what the “Death
of Large” and “Flat: The New Black” mean for you and your organization, how to
build a socially enabled team that puts the customer experience first, and what
it means to create an OPEN network of partners, collaborators, and brand
champions. Filled with fascinating stories of success and failure at
organizations including Barilla, Zappos, Bank of America, Lululemon,
Abercrombie & Fitch, Southwest Airlines, and more, this audiobook reveals
how to avoid the dangers of insincerity as well as what it takes to become a “Blue
Unicorn”—the social leader. Finally, you’ll learn how to objectively assess the
fitness of your company’s current culture and social presence.
In the Social Age, companies
unwilling to change will play the role of the dinosaurs: destined for
extinction. A World Gone Social gives
you the keys to avoid this fate—and lead your organization into this exciting
business climate. Download and start listening now!