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Extended Audio Sample A World Gone Social: How Companies Must Adapt to Survive Audiobook, by Ted Coiné Click for printable size audiobook cover
0 out of 50 out of 50 out of 50 out of 50 out of 5 0.00 (0 ratings) (rate this audio book) Author: Ted Coiné , Mark Babbit Narrator: Lloyd James, Timothy Andrés Pabon Publisher: Gildan Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: September 2014 ISBN: 9781469091563
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Just like the meteor that likely precipitated the end of the dinosaurs, social media is having a monumental impact on the world's economy; a change so dramatic that it has created a new business era. Welcome... to the Social Age.

What does the Social Age mean for your business? Containing stories, analysis of real-world scenarios, and indispensable guidance, A World Gone Social gives you the tools and information you need to survive--and thrive--in a business climate in which customers hold all the cards... jobseekers have the power to easily find out what working at your company isreally like... and expertise has become more democratic than ever as employees collaborate with each other, as well as with vendors, customers, and even competitors.

You'll discover what the "Death of Large" and "Flat: The New Black" mean for you and your organization, how to build a socially enabled team that puts the customer experience first, and what it means to create an "OPEN" network of partners, collaborators, and brand champions. Filled with fascinating stories of success and failure at organizations including Barilla, Zappos, Bank of America, Lululemon, Abercrombie & Fitch, Southwest Airlines, and more, the book reveals how to avoid the dangers of insincerity as well as what it takes to become a "Blue Unicorn"--the social leader. Finally, you'll learn how to objectively assess the fitness of your company's current culture and social presence.

In the Social Age, companies unwilling to change will play the role of the dinosaurs: destined for extinction. A World Gone Social gives you the keys to avoid this fate--and lead your organization into this exciting business climate.

Download and start listening now!

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Quotes & Awards

  • “Illuminating and insightful, this book is essential reading for all levels of the corporate ladder.”

    Publishers Weekly

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About the Author

Ted Coiné—keynote speaker; author of A World Gone Social: How Companies Must Adapt to Survive; three-time CEO; chairman and founder of SwitchandShift.com—is one of the most influential business experts on the web, top-ranked by Forbes, Inc., SAP Business Innovation, and the Huffington Post for his leadership, customer experience, and social media influence. In addition to speaking at conferences, Ted consults with owners, CEOs, and boards of directors on making their companies more competitive by making them more human-focused. He and his family live in Naples, Florida.

About the Narrators

Lloyd James (a.k.a. Sean Pratt) has been narrating since 1996 and has recorded over six hundred audiobooks. He is a seven-time winner of the AudioFile Earphones Award and has twice been a finalist for the prestigious Audie Award. His critically acclaimed performances include Elvis in the Morning by William F. Buckley Jr. and Searching for Bobby Fischer by Fred Waitzkin, among others.

Timothy Andrés Pabon is an English- and Spanish-speaking voice-over artist who has worked extensively in advertising and audiobook narration.