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A World Gone Social: How Companies Must Adapt to Survive Audiobook, by Ted Coiné Play Audiobook Sample

A World Gone Social: How Companies Must Adapt to Survive Audiobook

A World Gone Social: How Companies Must Adapt to Survive Audiobook, by Ted Coiné Play Audiobook Sample
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Read By: Timothy Andrés Pabon Publisher: Ascent Audio Listen Time: at 1.0x Speed 7.00 hours at 1.5x Speed 5.25 hours at 2.0x Speed Release Date: September 2014 Format: Unabridged Audiobook ISBN: 9781469091563

Quick Stats About this Audiobook

Total Audiobook Chapters:

19

Longest Chapter Length:

63:30 minutes

Shortest Chapter Length:

20 seconds

Average Chapter Length:

33:06 minutes

Audiobooks by this Author:

1

Publisher Description

Just like the meteor that likely precipitated the end of the dinosaurs, social media is having a monumental impact on the world's economy; a change so dramatic that it has created a new business era. Welcome... to the Social Age. What does the Social Age mean for your business? Containing stories, analysis of real-world scenarios, and indispensable guidance, A World Gone Social gives you the tools and information you need to survive--and thrive--in a business climate in which customers hold all the cards... jobseekers have the power to easily find out what working at your company isreally like... and expertise has become more democratic than ever as employees collaborate with each other, as well as with vendors, customers, and even competitors. You'll discover what the "Death of Large" and "Flat: The New Black" mean for you and your organization, how to build a socially enabled team that puts the customer experience first, and what it means to create an "OPEN" network of partners, collaborators, and brand champions. Filled with fascinating stories of success and failure at organizations including Barilla, Zappos, Bank of America, Lululemon, Abercrombie & Fitch, Southwest Airlines, and more, the book reveals how to avoid the dangers of insincerity as well as what it takes to become a "Blue Unicorn"--the social leader. Finally, you'll learn how to objectively assess the fitness of your company's current culture and social presence. In the Social Age, companies unwilling to change will play the role of the dinosaurs: destined for extinction. A World Gone Social gives you the keys to avoid this fate--and lead your organization into this exciting business climate.

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“Illuminating and insightful, this book is essential reading for all levels of the corporate ladder.”

— Publishers Weekly

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About the Authors

Ted Coiné—keynote speaker; author of A World Gone Social: How Companies Must Adapt to Survive; three-time CEO; chairman and founder of SwitchandShift.com—is one of the most influential business experts on the web, top-ranked by Forbes, Inc., SAP Business Innovation, and the Huffington Post for his leadership, customer experience, and social media influence. In addition to speaking at conferences, Ted consults with owners, CEOs, and boards of directors on making their companies more competitive by making them more human-focused. He and his family live in Naples, Florida.

Mark Babbitt is CEO of YouTern, a community that enables those in career transition—from college students to workforce veterans—become highly employable by connecting them to high-impact internships, mentors, and contemporary career advice. Mark also serves as president of SwitchandShift.com, a site and consultancy dedicated to leadership in the Social Age, and is CMO and a co-founder of ForwardHeroes.org, a non-profit that assists military veterans successfully transition into the civilian workforce. Mark is a keynote speaker, blogger, father of five, and a grandfather. He lives in Seattle with the woman who tolerates him (barely).

About Timothy Andrés Pabon

Timothy Andrés Pabon is an English- and Spanish-speaking voice-over artist who has worked extensively in advertising and audiobook narration. He has had acting roles on House of Cards and has also been a costar on HBO’s acclaimed series The Wire opposite country music legend Steve Earl. As a stage actor, he has worked off-Broadway at the June Havoc Theatre, and his regional credits include Center Stage, the Shakespeare Theatre, Arena Stage, the Hippodrome, Olney Theatre, Rep Stage, and GALA Hispanic Theatre.