Freakonomics: A Rogue Economist Explores the Hidden Side of Everything (2005) details the unexpected ways that moral, social, and economic incentives influence social outcomes. Incentives are factors that influence the choices an individual or group makes; a driver is incentivized to keep the speed limit, for example, by the desire to avoid getting a speeding ticket....
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Chris Matthews is anchor of MSNBC’s Hardball. He is the author of several books, including Now, Let Me Tell You What I Really Think, Jack Kennedy: Elusive Hero, Kennedy & Nixon: The Rivalry that Shaped Postwar America, and Hardball: How Politics is Played By One Who Knows the Game, and others. Previously, Matthews spent 15 years at the San Francisco Examiner and two years at the San Francisco Chronicle. He received a degree from the College of the Holy Cross in Worcester, Massachusetts.