" This sounded like a decent idea for a quick little read, but it was terribly executed. It ended up being cliche and laughably predictable even with the addition of a fantasy element partway through the book. The characters all seemed like two dimensional stereotypes, and the dialogue was mostly filler words like "OK". The serial killer came off as a plausible alcoholic rapist, but I didn't think he was a very convincing serial murderer. I get the impression the author checked off most of the boxes on the Wikipedia "serial killer traits" list and then threw in a lot of profanity-laced misogyny and disturbing imagery and called it a day. He briefly mentions his delusions of grandeur, but never fleshes them out. He just keeps saying he loves power and hates women. He sticks around too long at crime scenes, yet never comes close to getting caught. I don't know, he just felt like a bad caricature of a serial killer. I wanted him to either be a more charming, clever, methodical guy like Ted Bundy, or make him a deranged maniac with some schtick, like John Wayne Gacy + the Joker or something and then tell me about his hallucinations of Satan. Half-assing it just felt inauthentic and the drawn out torture sequences felt really forced just for shock value. If I had read this at 14, I would've enjoyed it much more. I'm sure then I would've found the characters more engaging and the plot more compelling. As it stands, I just kept wishing a more proficient writer (with a better editor) had tackled this cool idea of magic ash tattoos. Oh well. "
— Suzy, 2/13/2014