From profiles and interviews with the world's leading venture capitalists and high-profile coaches of business founders, A Dozen Lessons distills a set of bedrock methods for approaching business questions and creating value. The veteran business writer Tren Griffin takes the listener through the investment philosophies of VC luminaries such as Bill Gurley of Benchmark Capital, Marc Andreesen and Ben Horowitz of Andreesen Horowitz, and Jenny Lee of GGV Capital to draw out a set of guiding principles that successful businesses follow.
With insight and verve, Griffin argues that venture capital is, at a fundamental level, a service business that depends hugely on "human factors." Griffin suggests that, among a number of common features, these investors succeeded because of their sense of hustle, keen judgment, hard work, and good luck. But most of all, they share a deep love of building businesses that goes beyond financial considerations. Griffin reminds us that success is a multidimensional phenomenon requiring talented people, customer traction, productive partnerships, and brand value. These features amplify one another, with incremental success attracting more attention, talent, and investment.
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Tren Griffin works at Microsoft. Previously, he was a partner at Eagle River, a private equity firm controlled by Craig McCaw, with investments in the telecommunication and software industries, including McCaw Cellular, Nextel, Nextel Partners, XO Communications, Teledesic, and many start-up firms. His early career included five years working and living as a business consultant in Korea and Australia. Tren blogs about investing and other topics at 25iq.com. He is the author of The Global Negotiator: Building Strong Business Relationships Anywhere in the World; Korea, The Tiger Economy; Taiwan’s Economy; Ah Mo: Legends from the Northwest; and More Ah Mo.
Steven Jay Cohen has been telling stories his whole life, and has worked professionally as a storyteller since 1991. A classically trained actor, he has worked both on stage and behind the microphone for most of his career. Born and raised in Brooklyn, Steven now resides in scenic western Massachusetts.