In a tough economy, attracting and retaining talent can make all the difference in a companys survival, but cutting costs is equally as important. The solution to both is Gen Y employees. This demographic creates value and profit because 18 to 32-year-olds are the least expensive to employ, or cheap to keep. They are also difficult to keep, however, as their unique employment priorities differ greatly from those of their older employers. In order to remain competitive, businesses must bridge this generation gap. In Y-Size Your Business, Jason Ryan Dorsey, himself a member of Gen Y, presents his frontline-tested Y-Size process, proven best practices for employing his generation. By implementing Jasons 100 cost-effective, ready-to-use strategies that can deliver results in as little as two weeks, businesses of all sizes and industries will effectively attract the most talented Gen Y employees and unlock their on-the-job performance, creativity, and loyalty. Each chapter features hilarious and outrageous true stories that highlight the range of experiences employers in industries from fast food to high tech are having with their Gen Y employees, and easy-to-digest generational comparisons enable the reader to understand Gen Ys mindset in the context of his or her own generation.
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Jason Dorsey has been featured as a generational expert on 60 Minutes, The Early Show, and many more television interviews. His clients include many of the biggest brands in the world, from Four Seasons Hotels and Mercedes-Benz to Taco Bell and Discover. Dorsey has served on the board of both public and private companies, including Ultimate Software which was acquired for approximately eleven billion dollars. As a keynote speaker, he has received more than 1,000 standing ovations around the world from audiences as large as 16,000.
Joshua Swanson is an actor and voiceover talent. He’s worked in major motion pictures and television and as a voice talent has worked in all facets of the business. An award-winning audiobook narrator with over sixty titles to his name, Swanson has won five AudioFile Earphones Awards.