Why do we routinely choose options that don't meet our short-term needs and undermine our long-term goals? Why do we willingly expose ourselves to temptations that undercut our hard-fought progress to overcome addictions? Why are we prone to assigning meaning to statistically common coincidences? Why do we insist we're right even when evidence contradicts us? In What Makes Your Brain Happy and Why You Should Do the Opposite, science writer David DiSalvo reveals a remarkable paradox: what your brain wants is frequently not what your brain needs. In fact, much of what makes our brains "happy" leads to errors, biases, and distortions, which make getting out of our own way extremely difficult. DiSalvo's search includes forays into evolutionary and social psychology, cognitive science, neurology, and even marketing and economics—as well as interviews with many of the top thinkers in psychology and neuroscience today. From this research-based platform, DiSalvo draws out insights that we can use to identify our brains' foibles and turn our awareness into edifying action. Ultimately, DiSalvo argues, the research does not serve up ready-made answers, but provides us with actionable clues for overcoming the plight of our advanced brains and, consequently, living more fulfilled lives.
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"An eye opening read that will have you nodding your head in agreement in every page, thinking, yes, I do that - but this book helps us to understand why we won't admit when we're wrong, or why we see patterns in random events. I enjoyed this book but when I lent it to a friend who didn't have a science background, she told me she had to look up too many words. Di Salvo does have quite an extensive vocabulary but, as someone with an interest in popular science, I found the book approachable and readable."
— Jane (4 out of 5 stars)
" I wanted to like it more, but it was just a little too random. I would stick with "Thinking, Fast and Slow" and "Stumbling on Happiness" instead. "
— Seth, 2/16/2014" An easy read, not nearly as detailed as thinking fast and slow. Main points-slow down, form useful habits and don't take things on face value alone. "
— Cara, 2/13/2014" Interesting, worthwhile, information but heavy writing style. My mind kept wandering so I took a close look at some of the paragraphs and there were many extra, unnecessary, words. I found myself needing to read paragraphs several times just to cut through the fluff adjectives and modifiers to get to the main idea. "
— Elliedakota, 2/10/2014" Books like this make me wish I could afford to hire a research assistant to read and summarize as a one-page document. Yes, the content is very useful, but DiSalvo spins out what would be an interesting article into a full-length book. "
— Emma, 2/3/2014" "Thinking, Fast and Slow" lite; some good suggestions, but a bit superficial and cut-and-dried. "
— Sally, 1/22/2014" Highly recommended! Best not-self-help book ever! (read introduction to understand comment)Written by a science journalist it covers how to put the most cutting-edge research on neuroscience to use and is open to point out loose ends, providing a practical and solid survey. "
— Julian, 1/19/2014" liked it. more about our funky brains. "
— Allan, 1/19/2014" An easy to read insight into how are brains are hijacked. I like that it lists references & explains the psychological terms used. "
— Sammarks, 1/17/2014" Terrific tome of cognitive understanding. Absolutely useful and helpful, far more than the self-help books it derides. "
— Drew, 1/16/2014" Clear, concise, and backed up by science. A distillation of brain/personality research that is handled in more depth in other books. "
— Tom, 12/19/2013" This is the best book I've read about cognitive processes in the seven years since I graduated from college. Easy to understand, quick read, filled with excellent analogies and covering a huge range of topics. "
— Joe, 12/16/2013" Superficial treatment of too many topics. "
— Melissa, 11/27/2013" Dear editors: how hard is it to proofread? "
— Stacie, 11/12/2013" Maybe had raised expectations due to glowing reviews on Amazon, but I felt it lacked detail and I've enjoyed similar books more. "
— Wendy, 10/21/2013" An excellent introduction to the problems of cognitive biases and tunnels. "
— Dave, 6/9/2013" Some good ideas and takeaways overall. Really emphasizes that we need to take steps back and think about why we are doing what we are doing at times to keep ourselves in check. "
— Wes, 5/25/2013" I read it right after "Thinking fast and slow" by Kahnemann and it doesn't live up to the comparison. Still, it was a fun read and is probably more accessible if you're new to the subject. "
— John, 2/18/2013" This book is up there with "Think Fast, Think Slow". The Happy Bird is much like the fast brain, where it is helpful sometimes but gets you into trouble in other times. "
— Hakan, 2/7/2013" The book is an exhausted review of the implications for human behavior from recent psychological research. "
— Timothy, 1/11/2013" Pop brain science. An easy bed-time read. "
— Marie-pierre, 12/29/2012" Comprehensive pop-sci review of studies on cognitive biases, with a touch of disguised self-help. The review is good, the self-help parts not so much. "
— Andre, 12/24/2012" very enjoyable, a lot more academic than your average self help book... definitely helps to have a basic knowledge of psychology "
— Gab, 9/19/2012" very good information on how our brains trick us and how to be aware of it. this guy believes in science-based advice, not self-help so it's stuff you can actually use. the reading list and blogs at the end were excellent. "
— Lori, 9/15/2012" Quite a bit of this really made sense to me. We do tend to gravitate towards the easy when sometimes we should really just get down and dirty with the hard stuff. "
— Wendy, 7/19/2012Timothy Andrés Pabon is an English- and Spanish-speaking voice-over artist who has worked extensively in advertising and audiobook narration. He has had acting roles on House of Cards and has also been a costar on HBO’s acclaimed series The Wire opposite country music legend Steve Earl. As a stage actor, he has worked off-Broadway at the June Havoc Theatre, and his regional credits include Center Stage, the Shakespeare Theatre, Arena Stage, the Hippodrome, Olney Theatre, Rep Stage, and GALA Hispanic Theatre.