In her acclaimed AOL.COM,
Kara Swisher chronicled the unlikely ascent of a group of underdog
entrepreneurs and their influence on American net culture. This book picks up
where the previous one left off, investigating AOL’s merger with Time Warner
and its aftermath. Journalists Swisher and Dickey have an ear for the comic and
an appreciation for the larger-than-life personalities that propel the drama.
After the merger, a troubled journey lies ahead both for AOL Time Warner and
for its competitors. Microsoft, Yahoo, Disney, and AT&T all circle for
position, hoping for the worst. But like the little boy who searches through a
pile of horse manure looking for the pony, the companies are vigorously
scooping their way forward—often without a clue.
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