Magazine entrepreneur Randall Lane had a prime seat at Wall Street's biggest greed fest. The Zeroes is a memoir about the excesses and bad behavior of an outsider who got pulled into a crazy, self-contained world. Among Randall's eye-popping true stories: —How fortunes were made, from the million-dollar score made in the thirty-minute gap between the collapse of the Twin Towers on 9/11, to the man who personally made $4 billion from the 2008 housing meltdown. —How fortunes were spent, from Lane's $1,000-per-seat trader-versus-trader boxing matches to $60 million bidding wars for Gulfstream jets. —How Lane crossed paths with dozens of famous people who tried to cash in on the feeding frenzy or found themselves in the middle of it, including Diana Ross, Alex Rodriguez, Al Gore, John Travolta, half the 1986 Mets, and virtually every major player involved in the economic collapse. When the crash hit, Lane's company and personal portfolio were destroyed along with the high-flying traders his magazines celebrated. The Wall Street Journal called his magazines' demise "one of those moments when a chance arrow of history scores a perfect bull's-eye on a deserving target." Even Lane has to agree. In the tradition of Michael Lewis's Liar's Poker, this memoir will serve as a timeless reference when people in the future ask, "What were the Zeroes really like?"
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"slow start but gets pretty good. It does a really good job of chronicling the wallstreet attitudes from 2000-2010. The characters the author come into contact with are interesting but just as important they are real. In many cases through out this book truth is stranger than fiction. "
— Kevin (4 out of 5 stars)
“An extremely well-written book, a hard-to-put-down cocktail of small business mishaps and gigantic Wall Street egos.”
— Forbes“A circle of characters that could have come straight out of a potboiler…vivid.”
— Bloomberg“A delicious, salacious recounting of Wall Street’s bloated decade…marvelously readable.”
— BusinessWeek“Lane makes no excuses for the era. But the color he extracts makes for lively beach reading.”
— Fortune" Funny, thought provoking, well written story of Wall Street in the "zeroes".... "
— Maureen, 1/16/2011Randall Lane is the editor of Forbes, the largest business magazine in the world with 6.1 million readers in the United States and more than thirty international editions. Lane is the author of The Zeroes: My Misadventures in the Decade Wall Street Went Insane and You Only Have to Be Right Once: The Unprecedented Rise of the Instant Tech Billionaires.