Breaking the Rules Leading with heart, authenticity, and purpose, Thomas Vozzo provides a clear path to a new bottom line—including 55 rules to break—bringing the Homeboy Way to life as the perfect antidote to the massive tidal currents of social injustice and inequities. By every traditional measurement of success, Vozzo was a clear winner. In his world of billion-dollar revenues and million-dollar profits, he knew exactly what shareholders wanted and how to get it for them. Then, through a series of fateful events, Vozzo landed as CEO of Homeboy Industries, the most successful gang intervention, rehabilitation, and re-entry program in the country, founded by Jesuit priest Greg Boyle. “I arrived at Homeboy at a time when I needed to learn more about myself and my life’s journey,” Vozzo writes. “And after 8 years of working with the poor, forgotten, and demonized people of our society, I’ve come to learn that I didn’t really know as much about life as I thought.” Vozzo’s enlightening journey leads to his recognition that a radical approach is needed in business and in life: “What Homeboy has taught me is that we need to do business differently. … We need to bust up the system, swim upstream, avoid herd mentality.” Blending personal stories of his day-to-day with Fr. Greg and the homies along with counterintuitive business ideas that are changing lives for the better, Vozzo shows you how you can live, lead, and shake things up with kinship, determination, compassion, and grit. That’s the Homeboy Way.
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Father Gregory Boyle was ordained a Jesuit priest in 1982. He received his Master of Divinity from the Weston School of Theology and a Sacred Theology Master’s degree from the Jesuit School of Theology. In 1988, he began what would become Homeboy Industries, now located in downtown Los Angeles. He received the California Peace Prize; the “Humanitarian of the Year” Award from Bon Appétit; the Caring Institute’s 2007 Most Caring People Award; and received the 2008 Civic Medal of Honor from the Los Angeles Chamber of Commerce.
James Lurie, an Earphones Award–winning narrator, has worked for the biggest companies in the news, entertainment, and advertising businesses. He has an eclectic background; he has been a musician, a writer, and a doctoral candidate in Chinese history. He has been an audiobook narrator and even been the voice of a talking gasoline pump. As an actor he has had recurring roles on Buffy The Vampire Slayer, Law & Order, Picket Fences, and As the World Turns, to name but a few, and he won a Dramalogue Award in Los Angeles for his stage work.