Download The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power Audiobook

The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power Audiobook, by Michael A. Cusumano Extended Sample Click for printable size audiobook cover
Author: Michael A. Cusumano, Annabelle Gawer, David B. Yoffie Narrator: Sean Patrick Hopkins Publisher: HarperCollins Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: May 2019 ISBN: 9780062944757
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A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies.

Managers and entrepreneurs in the digital era must learn to live in two worlds—the conventional economy and the platform economy. Platforms that operate for business purposes usually exist at the level of an industry or ecosystem, bringing together individuals and organizations so they can innovate and interact in ways not otherwise possible. Platforms create economic value far beyond what we see in conventional companies.

The Business of Platforms is an invaluable, in-depth look at platform strategy and digital innovation. Cusumano, Gawer, and Yoffie address how a small number of companies have come to exert extraordinary influence over every dimension of our personal, professional, and political lives. They explain how these new entities differ from the powerful corporations of the past. They also question whether there are limits to the market dominance and expansion of these digital juggernauts. Finally, they discuss the role governments should play in rethinking data privacy laws, antitrust, and other regulations that could reign in abuses from these powerful businesses.

Their goal is to help managers and entrepreneurs build platform businesses that can stand the test of time and win their share of battles with both digital and conventional competitors. As experts who have studied and worked with these firms for some thirty years, this book is the most authoritative and timely investigation yet of the powerful economic and technological forces that make platform businesses, from Amazon and Apple to Microsoft, Facebook, and Google—all dominant players in shaping the global economy, the future of work, and the political world we now face.

Supplemental enhancement PDF accompanies the audiobook.

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About the Author

Michael A. Cusumano is the Sloan Management Review Distinguished Professor of Management at the Massachusetts Institute of Technology’s Sloan School of Management, with a joint appointment in the MIT Engineering Systems Division. He specializes in strategy, product development, and entrepreneurship in the computer software industry, as well as automobiles and consumer electronics.

About the Narrator

Lauren Sweet loves falling in love. The fact that she gets to do it every day is the best part of her job. She has narrated more than one hundred audiobooks, at least half of which are by USA Today or New York Times bestselling authors. Her greatest passions are reading and acting, so narrating audiobooks is a dream come true.