Something's gone badly awry with environmentalism. We faithfully separate our waste into different streams, but wonder whether it really makes a difference. Global companies announce their commitment to carbon negativity while simultaneously sponsoring oil conferences. American businesses, communities, and individuals assiduously measure their carbon footprints, then implement voluntary emissions-reduction programs, all while trumpeting their do-gooderism.
The problem is, none of this—whether individual efforts or corporate sustainability tactics—will make a dent in solving the civilizational threat of climate change. We only pretend it will, at our peril.
As Auden Schendler argues in this provocative, powerful book, we're living a big green lie. The hard truth is that much of the modern environmental road map could have been written by the fossil fuel industry specifically to avoid disrupting the status quo. But there is another truth: while ineffective or duplicitous environmentalism has become standard practice, we all have friends and family we love and care about, whose future depends on solving the problem of climate change. Conscience tells us we have an obligation to repair the world. How can our common dreams be so at odds with our daily practice? And how might we meld our spirit and our passion to create a better future?
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Auden Schendler is
executive director of sustainability at Aspen Skiing Company. His writing has been published in the Harvard Business Review, Los Angeles Times, Slate, Scientific American, and
Salon.com. He is the author
of Getting Green Done: Hard Truths from
the Frontlines of Sustainability and lives in Basalt, Colorado, with his
wife.
Michael Butler Murray is an audiobook narrator as well as an actor and producer known for Jersey Boys, Frontera, The Day of the Grackle, and iCarly: iGo to Japan.