Publisher Description
Every day brings new headlines about the decline of traditional media powerhouses like Time Inc. and the triumph of digital native media like Buzzfeed and Politico. Old media giants like the New York Times are betting everything on their digital offerings to replace the shrinking revenue from traditional advertising. But the ugly truth, argues Michael Wolff, is that digital media isn't working for any content creator, old or new.
Wolff shows how the leaders in digital media, from the mighty platforms to brand name magazine and news sites, are now trying to become video producers and to effectively put themselves into the television business as distributors and programmers. Wolff predicts what will happen during the next few years of this gold rush and war for survival.
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About Michael Wolff
Michael Wolff is the author of the bestselling, authoritative trilogy about the Trump White House: Fire and Fury, Siege, and Landslide. His other books include the seminal biography of Rupert Murdoch, The Man Who Owns the News. A two-time winner of the National Magazine Award, he has been a columnist for New York magazine, Vanity Fair, British GQ, the Hollywood Reporter, and the London Guardian.
About Jonathan Yen
Jonathan Yen is a commercial voice-over artist and Earphones Award–winning audiobook narrator. He was inspired by the Golden Age of Radio, and while the gold was gone by the time he got there, he has carried that inspiration through to commercial work, voice acting, and stage productions. From vintage Howard Fast science fiction to naturalist Paul Rosolie’s true adventures in the Amazon, he loves to tell a good story.