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Download Simple: Conquering the Crisis of Complexity Audiobook

Extended Audio Sample Simple: Conquering the Crisis of Complexity, by Alan Siegel, Irene Etzkorn Click for printable size audiobook cover
4 out of 54 out of 54 out of 54 out of 54 out of 5 4.00 (1 ratings) (rate this audio book) Author: Alan Siegel, Irene Etzkorn Narrator: Fleet Cooper Publisher: Hachette Book Group Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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For decades, Alan Siegel and Irene Etzkorn have championed simplicity as a competitive advantage and a consumer right. Consulting with businesses and organizations around the world to streamline products, services, processes and communications, they have achieved dramatic results.

In Simple, the culmination of their work together, Siegel and Etzkorn show us how having empathy, striving for clarity, and distilling your message can reduce the distance between company and customer, hospital and patient, government and citizen-and increase your bottom line.

Examining the best and worst practices of an array of organizations big and small-including the IRS, Google, Philips, Trader Joe's, Chubb Insurance, and ING Direct, and many more-Siegel and Etzkorn recast simplicity as a mindset, a design aesthetic, and a writing technique.

In these illuminating pages you will discover, among other things:

·  Why the Flip camera became roadkill in the wake of the iPhone

·  What SIMPLE idea allowed the Cleveland Clinic to improve care and increase revenue

·  How OXO designed a measuring cup that sold a million units in its first 18 months on the market

·  Where Target got the idea for their “ClearRX” prescription system

·  How New York City simplified its unwieldy bureaucracy with three simple numbers

By exposing the overly complex things we encounter every day, SIMPLE reveals the reasons we allow confusion to persist, inspires us to seek clarity, and explores how social media is empowering consumers to demand simplicity.

The next big idea in business is Simple.

Download and start listening now!

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About the Author

Alan Siegel is the CEO of Siegelvision, a brand identity consultancy, and is the founder and Chairman Emeritus of global brand strategy firm Siegel+Gale. He is considered one of the country’s leading authorities on business communications.