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Simple Rules: How to Thrive in a Complex World Audiobook
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How simplicity trumps complexity in nature, business, and life.
We struggle to manage complexity every day. We follow intricate diets to lose weight, juggle multiple remotes to operate our home entertainment systems, face proliferating data at the office, and hack through thickets of regulation at tax time. But complexity isn't destiny. Sull and Eisenhardt argue there's a better way: by developing a few simple yet effective rules, you can tackle even the most complex problems.
Simple rules are a hands-on tool to achieve some of our most pressing personal and professional objectives, from overcoming insomnia to becoming a better manager or a smarter investor. Simple rules can help solve some of our most urgent social challenges from setting interest rates at the Federal Reserve to protecting endangered marine wildlife along California’s coast.
Drawing on more than a decade of rigorous research, the authors provide a clear framework for developing effective rules and making them better over time. They find insights in unexpected places, from the way Tina Fey codified her experience working at Saturday Night Live into rules for producing 30 Rock (rule five: never tell a crazy person he’s crazy) to burglars’ rules to choose a house to rob (“avoid houses with a car parked outside”) to Japanese engineers using the foraging rules of slime molds to optimize Tokyo’s rail system.
Whether you’re struggling with information overload, pursuing opportunities with limited resources, or just trying to change your bad habits, Simple Rules provides a powerful way to tame complexity.
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About the Authors
Donald Sull is a professor of strategy and the faculty director of executive education at the London Business School. He received his bachelor’s, master’s, and doctorate degrees from Harvard University, where he taught entrepreneurship. Prior to his academic career, professor Sull worked as a consultant with McKinsey & Company and as a management investor with a leveraged buyout firm.
Kathleen M. Eisenhardt is a professor of strategy and organization at Stanford University. She is widely known for her work on strategy, strategic decision making, and innovation in rapidly changing and highly competitive markets. She is coauthor, with Shona L. Brown, of the book Competing on the Edge: Strategy as Structured Chaos. She has been the recipient of numerous awards for both her research and her teaching and serves as the associate director of the Stanford Computer Industry Project (SCIP). She is a fellow of the Academy of Management and president of the OMT Division of the Academy.
About Jeff Cummings
Jeff Cummings, as an audiobook narrator, has won both an Earphones Award and the prestigious Audie Award in 2015 for Best Narration in Science and Technology. He is also a twenty-year veteran of the stage, having worked at many regional theaters across the country, from A Contemporary Theatre in Seattle and the Alliance Theatre in Atlanta to the Utah Shakespeare Festival in Cedar City and the International Mystery Writers’ Festival in Owensboro, Kentucky. He also spent seven seasons with the Oregon Shakespeare Festival.