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Download Sell Your Business for an Outrageous Price: An Insider's Guide to Getting More Than You Ever Thought Possible Audiobook

Extended Audio Sample Sell Your Business for an Outrageous Price: An Insiders Guide to Getting More Than You Ever Thought Possible Audiobook, by Kevin M. Short Click for printable size audiobook cover
0 out of 50 out of 50 out of 50 out of 50 out of 5 0.00 (0 ratings) (rate this audio book) Author: Kevin M. Short Narrator: Erik Synnestvedt Publisher: Recorded Books: Gildan Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: September 2014 ISBN: 9781469091525
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How businesses can harness the power of online consumer reviews More than seventy percent of consumers now consult online reviews before making purchases, and they take those picks and pans very seriously. A disgruntled but ignorant customer on Yelp might have more clout than any expert guidebook, magazine article, or newspaper critic. No wonder many businesses feel terrified by the review-driven marketplace. But some savvy businesses have figured out how to navigate-and even profit from-the new world of ubiquitous customer reviews. Bill Tancer takes listeners on a fascinating journey inside that world, revealing how sites like Yelp, TripAdvisor, and many others are changing the way we interact. Listeners learn, for instance, why one Los Angeles barber decided to advertise his one-star Yelp reviews; what's behind the highest-rated locksmith service in New York City; and how one scrappy hotel figured out how to become the highest rated in London. Tancer's fascinating stories and data-driven research show how online reviews can be a huge help to business owners, once they learn how to leverage them. Download and start listening now!

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About the Author

Kevin M. Short is the managing partner and CEO of Clayton Capital Partners and author of Sell Your Business for an Outrageous Price. As an expert in mergers and acquisitions, Short writes and speaks frequently on the topic to groups of business owners and academics.

About the Narrator

Erik Synnestvedt has recorded nearly two hundred audiobooks for trade publishers as well as for the Library of Congress Talking Books for the Blind program. They include The Day We Found the Universe by Marcia Bartusiak, A Game as Old as Empire edited by Steven Hiatt, and Twitter Power by Joel Comm.