Download Raising the Bar: Integrity and Passion in Life and Business, the Story of Clif Bar, Inc. Audiobook

Raising the Bar: Integrity and Passion in Life and Business, the Story of Clif Bar, Inc. Audiobook, by Gary Erickson Extended Sample Click for printable size audiobook cover
Author: Gary Erickson Narrator: Richard Harries Publisher: Recorded Books, LLC Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: August 1999 ISBN: 9781440744532
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In April of 2000, Gary Erickson turned down a $120 million offer to buy his thriving company. Today, instead of taking it easy for the rest of his life and enjoying a luxurious retirement, he’s working harder than ever. Why would any sane person pass up the financial opportunity of a lifetime?

Raising the Bar tells the amazing story of Clif Bar’s Gary Erickson and shows that some things are more important than money. Gary Erickson and coauthor Lois Lorentzen tell the unusual and inspiring story about following your passion, the freedom to create, sustaining a business over the long haul, and living responsibly in your community and on the earth.

Raising the Bar chronicles Clif Bar’s ascent from a homemade energy bar to a $100 million phenomenon with an estimated thirty-five million consumers, and a company hailed by Inc. magazine as one of the fastest-growing private companies in the US four years in a row. The book is filled with compelling personal stories from Erickson’s life-trekking in the Himalayan mountains, riding his bicycle over roadless European mountain passes, climbing in the Sierra Nevada range, as inspiration for his philosophy of business. Throughout the book, Erickson, a competitive cyclist, jazz musician, world traveler, mountain climber, wilderness guide, and entrepreneur, convinces us that sustaining one’s employees, community, and environment is good business.

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Quotes & Awards

  • “What makes Erickson’s book worth reading is that he’s as honest about his mistakes as his successes.”


  • “What makes the book fresh is Erickson’s honesty and humility.”


  • “I applaud the efforts of Gary and Clif Bar to develop business practices that promote an ethic of global responsibility.”

    Mikhail S. Gorbachev

  • “Gary Erickson believes that doing good and doing business should go hand in hand. Raising the Bar tells the inspiring story of a scrappy company’s battle to stay privately owned and to better its people, the community, and the planet in the process.”

    Ben Cohen, cofounder, Ben & Jerry’s Ice Cream

  • “Gary Erickson’s story is sheer inspiration. Reading it makes you want to ride a bike up a high mountain, dust off your musical instrument and join a jazz band, or launch an outrageous company. This is a life manual masquerading as a business book.”

    David Batstone, author, Saving the Corporate Soul

  • “If you’re disgruntled with the corruption within corporate America, you will applaud this autobiography. Raising the Bar is an inspiring story which shows that in life, sometimes the guarantee of instant financial wealth is the path not chose. Highly recommended.”

    Chicago Athlete

  • “Harries’ passionate rendering helps us feel the development of the inspired business values and philosophies that underpin this powerful entrepreneurial operation.”


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About the Author

Gary Erickson is the founder and owner of Clif Bar Inc., a company that made the Inc. 500, Inc. magazine’s list of the fastest growing privately held companies four years running. Clif Bar Inc. remains one of the nation’s fastest-growing private companies. He has been featured in People, Inc., Health, Fortune Small Business, the San Francisco Chronicle, Reader’s Digest, and numerous other publications. He is a frequent speaker in a wide variety of venues and has won numerous awards. He lives in northern California with his wife, children, horses, dogs, and bikes.