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Raising the Bar : Integrity and Passion in Life and Business: The Story of Clif Bar, Inc. Audiobook
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Gary Erickson is an entrepreneur, athlete, outdoorsman, environmentalist, and the founder of Clif Bar, Inc., producers of a popular organic energy bar. Here he expounds on his business philosophy and how it was affected by his adventures hiking the Himalayas, biking European mountain passes, and climbing the Sierra Nevadas. "I applaud the efforts of Gary and Clif Bar to develop business practices that promote an ethic of global responsibility."-Mikhail S. Gorbachev, Green Cross International
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“If you’re disgruntled with the corruption within corporate America, you will applaud this autobiography. Raising the Bar is an inspiring story which shows that in life, sometimes the guarantee of instant financial wealth is the path not chose. Highly recommended.”
— Chicago Athlete
Quotes
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“What makes Erickson’s book worth reading is that he’s as honest about his mistakes as his successes.”
— Newsweek -
“What makes the book fresh is Erickson’s honesty and humility.”
— Businessweek -
“I applaud the efforts of Gary and Clif Bar to develop business practices that promote an ethic of global responsibility.”
— Mikhail S. Gorbachev -
“Gary Erickson believes that doing good and doing business should go hand in hand. Raising the Bar tells the inspiring story of a scrappy company’s battle to stay privately owned and to better its people, the community, and the planet in the process.”
— Ben Cohen, cofounder, Ben & Jerry’s Ice Cream -
“Gary Erickson’s story is sheer inspiration. Reading it makes you want to ride a bike up a high mountain, dust off your musical instrument and join a jazz band, or launch an outrageous company. This is a life manual masquerading as a business book.”
— David Batstone, author, Saving the Corporate Soul -
“Harries’ passionate rendering helps us feel the development of the inspired business values and philosophies that underpin this powerful entrepreneurial operation.”
— AudioFile
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About the Authors
Gary Erickson is the founder and owner of Clif Bar Inc., a company that made the Inc. 500, Inc. magazine’s list of the fastest growing privately held companies four years running. Clif Bar Inc. remains one of the nation’s fastest-growing private companies. He has been featured in People, Inc., Health, Fortune Small Business, the San Francisco Chronicle, Reader’s Digest, and numerous other publications. He is a frequent speaker in a wide variety of venues and has won numerous awards. He lives in northern California with his wife, children, horses, dogs, and bikes.
About Richard Harries
Daniel G. Amen, MD, is a physician, psychiatrist, teacher, and head of the Amen Clinics. He is the author of more than thirty books, including eight New York Times bestsellers. An internationally recognized keynote speaker, he has also been the host of several popular public television specials about the brain. Dr. Amen is the lead researcher on the world’s largest brain-imaging and rehabilitation study on professional football players and is widely regarded as one of the world’s foremost experts on applying brain-imaging science to everyday clinical practice.