In April of
2000, Gary Erickson turned down a $120 million offer to buy his thriving
company. Today, instead of taking it easy for the rest of his life and enjoying
a luxurious retirement, he’s working harder than ever. Why would any sane
person pass up the financial opportunity of a lifetime?
the Bar tells the
amazing story of Clif Bar’s Gary Erickson and shows that some things are more
important than money. Gary Erickson and coauthor Lois Lorentzen tell the unusual
and inspiring story about following your passion, the freedom to create,
sustaining a business over the long haul, and living responsibly in your
community and on the earth.
the Bar chronicles
Clif Bar’s ascent from a homemade energy bar to a $100 million phenomenon with
an estimated thirty-five million consumers, and a company hailed by Inc.
magazine as one of the fastest-growing private companies in the US four years
in a row. The book is filled with compelling personal stories from Erickson’s
life-trekking in the Himalayan mountains, riding his bicycle over roadless
European mountain passes, climbing in the Sierra Nevada range, as inspiration
for his philosophy of business. Throughout the book, Erickson, a competitive
cyclist, jazz musician, world traveler, mountain climber, wilderness guide, and
entrepreneur, convinces us that sustaining one’s employees, community, and
environment is good business. Download and start listening now!