Every day, we make decisions on topics ranging from personal investments
to schools for our children to the meals we eat to the causes we champion.
Unfortunately, we often choose poorly. The reason, the authors explain, is
that, being human, we are all susceptible to various biases that can lead us to
blunder. Our mistakes make us poorer and less healthy; we often make bad
decisions involving education, personal finance, health care, mortgages and
credit cards, the family, and even the planet itself.
Sunstein invite us to enter an alternative world, one that takes our humanness
as a given. They show that by knowing how people think, we can design choice
environments that make it easier for people to choose what is best for
themselves, their families, and their society. Using colorful examples from the
most important aspects of life, Thaler and Sunstein demonstrate how thoughtful
"choice architecture" can be established to nudge us in beneficial
directions without restricting freedom of choice. Nudge offers a unique new
take—from neither the left nor the right—on many hot-button issues, for
individuals and governments alike. This is one of the most engaging and
provocative audiobooks to come along in many years.
often do you find a book that is both important and amusing, both practical and
deep? This gem of an audio book presents the best idea that has come out of
behavioral economics. It is a must-listen for anyone who wants to see both our
minds and our society working better. It will improve your decisions and it
will make the world a better place."
- Daniel Kahneman, Princeton
University, Nobel Laureate in Economics
manifesto for using the recent behavioral research to help people, as well as
government agencies, companies and charities, make better
- David Leonhardt, The
New York Times Magazine
utterly brilliant audio book, Thaler and Sunstein teach us how to steer people
toward better health, sounder investments, and cleaner environments without
depriving them of their inalienable right to make a mess of things if they want
to... Nudge won't nudge you-it will knock you off your feet."
- Daniel Gilbert, professor of
psychology, Harvard University, and author of Stumbling on Happiness
this book. It fundamentally changes the way I think about the world. Just as
surprising, it is fun, drawing on examples as far afield as urinals, 401(k)
plans, organ donations, and marriage. Academics aren't supposed to be able to
write this well."
Download and start listening now!
- Steven Levitt, Alvin Baum
Professor of Economics, University of Chicago Graduate School of Business and
co-author of Freakonomics: A Rogue Economist Explores the Hidden Side of