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Download No Logo: Taking Aim at the Brand Bullies Audiobook

Extended Audio Sample No Logo: Taking Aim at the Brand Bullies Audiobook, by Naomi Klein Click for printable size audiobook cover
3.82 out of 53.82 out of 53.82 out of 53.82 out of 53.82 out of 5 3.82 (22 ratings) (rate this audio book) Author: Naomi Klein, Hank Phillippi Ryan Narrator: Xe Sands, Nicola Barber Publisher: Macmillan Audio Format: Unabridged edition Audiobook Delivery: Instant Download Audio Length: Release Date: December 2011 ISBN: 9781427222671
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With a new Afterword to the 2002 edition. No Logo employs journalistic savvy and personal testament to detail the insidious practices and far-reaching effects of corporate marketing—and the powerful potential of a growing activist sect that will surely alter the course of the 21st century. First published before the World Trade Organization protests in Seattle, this is an infuriating, inspiring, and altogether pioneering work of cultural criticism that investigates money, marketing, and the anti-corporate movement.

As global corporations compete for the hearts and wallets of consumers who not only buy their products but willingly advertise them from head to toe—witness today’s schoolbooks, superstores, sporting arenas, and brand-name synergy—a new generation has begun to battle consumerism with its own best weapons. In this provocative, well-written study, a front-line report on that battle, we learn how the Nike swoosh has changed from an athletic status-symbol to a metaphor for sweatshop labor, how teenaged McDonald’s workers are risking their jobs to join the Teamsters, and how “culture jammers” utilize spray paint, computer-hacking acumen, and anti-propagandist wordplay to undercut the slogans and meanings of billboard ads (as in “Joe Chemo” for “Joe Camel”).

No Logo will challenge and enlighten students of sociology, economics, popular culture, international affairs, and marketing.

“This book is not another account of the power of the select group of corporate Goliaths that have gathered to form our de facto global government. Rather, it is an attempt to analyze and document the forces opposing corporate rule, and to lay out the particular set of cultural and economic conditions that made the emergence of that opposition inevitable.”—Naomi Klein, from her Introduction

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Quotes & Awards

  • A 2000 Guardian First Book Award Finalist

Listener Opinions

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Deanne B | 1/23/2014

    " Everyone should read this book. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Ai-lin Kee | 1/18/2014

    " A very good read for those interested in how brands are more than just logo representations. Brands have also premeated into various aspects of our lives - where our public and, with the advent of the internet, even our private spaces are branded. The book explores the ethics of branded space and the ethics of businesses moving away from producing goods to pure marketing, prefering to farm out the production to the third world or in effect, to where labour is cheap. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Steven Salaita | 1/16/2014

    " I cannot guarantee that you will like this excellent book, but if you read it you won't be eager to rock your Louis Vitton purse and luggage. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Orla | 1/10/2014

    " goes off the boil towards the end... "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Richard | 12/24/2013

    " It's OK and worth reading. But annoys me a bit. And not even because I particularly disagree with Naomi Klein (I don't). Not sure why. Oh well. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Todd | 12/24/2013

    " An excellent classic for anyone living in Western society to read. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Christy | 12/23/2013

    " One of those books that corresponded to the times. I should fish it out and read it again sometime. This was when the EU was new (or maybe wasn't born yet?), and we were just starting to notice that corporations had gone multinational, outsourcing all their production. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Patricia | 12/14/2013

    " Great insight/criticism into marketing and PR. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Nick Mather | 12/10/2013

    " Everyone should read this book. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Dien | 11/11/2013

    " Very good book on narrating samples of capitalism dark side. Very provocative and sharp. Will open your mind deeper about how things are working in the world. Careful not to be influenced just like that, you might need to read the counter book on pro-globalization to balance the view. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Bridget Jones | 5/30/2013

    " She's such a boring liberal sometimes. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Kathleen | 5/6/2013

    " I read this for a class in college, but recommend it "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Alcessa | 4/16/2013

    " A most precious eye-opener in the sense of "I am going to think about this book and see whether there are facts and media reports that support it's claims". "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Eli | 1/23/2013

    " I did read this book, but I'm adding it in my enthusiasm for Klein's new book which I'm looking forward to! "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Rebecca McNulty | 7/9/2012

    " it took me three months to read this book due to Law School but I finally finished it. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Darren | 6/2/2012

    " Read on Paint It Black midwest tour "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Stacey | 5/18/2012

    " It's a good book with a powerful message--corporations control the world and our minds, but after reading it, I was depressed and at a total loss for what to do about the problems presented. Imagine reading The Omnivore's Dilemma in a world without farmers' markets and you get the gist. "

  • 1 out of 51 out of 51 out of 51 out of 51 out of 5 Dylan | 2/19/2012

    " let's "rap" about how to destroy the system by spray painting over big lots signs. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Jack | 1/10/2012

    " a good understanding of how branding and marketing go hand in hand "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Jess E-jess | 1/7/2012

    " Wanted to learn more about the negative side of advertising before starting my career in...advertising! lol "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Dirk | 12/21/2011

    " A very important book. It seems that most people don't realize that the U.S.A. and Canada completely gave up manufacturing and virtually nothing is made in the two countries anymore. The treatment of those we are exploiting to continue our crazed consumerism should make us all ashamed. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Jessica | 12/14/2011

    " Interesting theories, though somewhat dated post 9/11. Still, a good read. "

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About the Author
Author Naomi Klein

Naomi Klein is an award-winning journalist, syndicated columnist, and author of the international bestsellers No Logo, The Shock Doctrine, and most recently This Changes Everything: Capitalism vs. the Climate. In 2017 she joined The Intercept as Senior Correspondent.

About the Narrators

Xe Sands has more than a decade of experience bringing stories to life through narration, performance, and visual art, including recordings of the Nightwalkers series from Jaquelyn Frank. She has received several honors, including several AudioFile Earphones Awards, a coveted Audie Award, and was named Favorite Debut Romance Narrator of 2011 in the Romance Audiobooks poll.

Nicola Barber is a voice-over actor who can be heard on audiobooks, video games, and international radio and television. Born in England and living in New York, she specializes in accents, including American, Scottish, Irish, Australian, and all dialects of British. She has won two AudioFile Earphones Awards.