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Download No Logo: Taking Aim at the Brand Bullies Audiobook

Extended Audio Sample No Logo: Taking Aim at the Brand Bullies, by Naomi Klein, Hank Phillippi Ryan Click for printable size audiobook cover
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (10,779 ratings) (rate this audio book) Author: Naomi Klein, Hank Phillippi Ryan Narrator: Xe Sands, Nicola Barber Publisher: Macmillan Audio Format: Unabridged edition Audiobook Delivery: Instant Download Audio Length: Release Date:
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With a new Afterword to the 2002 edition. No Logo employs journalistic savvy and personal testament to detail the insidious practices and far-reaching effects of corporate marketing—and the powerful potential of a growing activist sect that will surely alter the course of the 21st century. First published before the World Trade Organization protests in Seattle, this is an infuriating, inspiring, and altogether pioneering work of cultural criticism that investigates money, marketing, and the anti-corporate movement.

As global corporations compete for the hearts and wallets of consumers who not only buy their products but willingly advertise them from head to toe—witness today’s schoolbooks, superstores, sporting arenas, and brand-name synergy—a new generation has begun to battle consumerism with its own best weapons. In this provocative, well-written study, a front-line report on that battle, we learn how the Nike swoosh has changed from an athletic status-symbol to a metaphor for sweatshop labor, how teenaged McDonald’s workers are risking their jobs to join the Teamsters, and how “culture jammers” utilize spray paint, computer-hacking acumen, and anti-propagandist wordplay to undercut the slogans and meanings of billboard ads (as in “Joe Chemo” for “Joe Camel”).

No Logo will challenge and enlighten students of sociology, economics, popular culture, international affairs, and marketing.

“This book is not another account of the power of the select group of corporate Goliaths that have gathered to form our de facto global government. Rather, it is an attempt to analyze and document the forces opposing corporate rule, and to lay out the particular set of cultural and economic conditions that made the emergence of that opposition inevitable.”—Naomi Klein, from her Introduction

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Quotes & Awards

  • A 2000 Guardian First Book Award Finalist

Listener Opinions

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Deanne B | 1/23/2014

    " Everyone should read this book. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Ai-lin Kee | 1/18/2014

    " A very good read for those interested in how brands are more than just logo representations. Brands have also premeated into various aspects of our lives - where our public and, with the advent of the internet, even our private spaces are branded. The book explores the ethics of branded space and the ethics of businesses moving away from producing goods to pure marketing, prefering to farm out the production to the third world or in effect, to where labour is cheap. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Steven Salaita | 1/16/2014

    " I cannot guarantee that you will like this excellent book, but if you read it you won't be eager to rock your Louis Vitton purse and luggage. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 by Orla | 1/10/2014

    " goes off the boil towards the end... "

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