With a new Afterword to the 2002 edition. No Logo employs
journalistic savvy and personal testament to detail the insidious practices and
far-reaching effects of corporate marketing—and the powerful potential of a
growing activist sect that will surely alter the course of the 21st century.
First published before the World Trade Organization protests in Seattle, this
is an infuriating, inspiring, and altogether pioneering work of cultural
criticism that investigates money, marketing, and the anti-corporate movement.
As global corporations compete for the hearts and wallets of
consumers who not only buy their products but willingly advertise them from
head to toe—witness today’s schoolbooks, superstores, sporting arenas, and
brand-name synergy—a new generation has begun to battle consumerism with its
own best weapons. In this provocative, well-written study, a front-line report
on that battle, we learn how the Nike swoosh has changed from an athletic
status-symbol to a metaphor for sweatshop labor, how teenaged McDonald’s
workers are risking their jobs to join the Teamsters, and how “culture jammers”
utilize spray paint, computer-hacking acumen, and anti-propagandist wordplay to
undercut the slogans and meanings of billboard ads (as in “Joe Chemo” for “Joe
No Logo will challenge and enlighten students of
sociology, economics, popular culture, international affairs, and marketing.
“This book is not another account of the power of the select
group of corporate Goliaths that have gathered to form our de facto global government.
Rather, it is an attempt to analyze and document the forces opposing corporate
rule, and to lay out the particular set of cultural and economic conditions
that made the emergence of that opposition inevitable.”—Naomi Klein, from her
Download and start listening now!