We all create intellectual property. We all use intellectual property. Intellectual property is the most pervasive yet least understood way we regulate expression. Despite its importance to so many aspects of the global economy and daily life, intellectual property policy remains a confusing and arcane subject. This engaging book clarifies both the basic terms and the major conflicts surrounding these fascinating areas of law, offering a layman's introduction to copyright, patents, trademarks, and other forms of knowledge falling under the purview of intellectual property rights. Using vivid examples, noted media expert Siva Vaidhyanathan illustrates the powers and limits of intellectual property, distilling with grace and wit the complex tangle of laws, policies, and values governing the dissemination of ideas, expressions, inventions, creativity, and data collection in the modern world.
Through compelling case studies, including those of Starbucks, Coca-Cola, Sony, Amazon, and Google Books, Vaidhyanathan shows that the modern intellectual property systems reflect three centuries of changes in politics, economics, technologies, and social values. Although it emerged from a desire to foster creativity while simultaneously protecting it, intellectual property today has fundamentally shifted to a political dimension.
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Siva Vaidhyanathan is the Robertson Professor of Media Studies and the Director of the Center for Media and Citizenship at the University of Virginia. He produces a local public-affairs television program and several podcasts, and he directs the publication of Virginia Quarterly Review. A former professional journalist, he has published five previous books on technology, law, and society, includingThe Googlization of Everything. He has also contributed to publications such as The Nation, Slate, The Chronicle of Higher Education, The Washington Post, BookForum, The New York Times Book Review, and The Baffler.