Good Business: An Entrepreneur's Guide to Creating a Better World takes listeners through the complicated but exhilarating landscape of social enterprise businesses that are changing the world.
A social enterprise is a different kind of business, one that uses a market-driven approach to address a social or environmental problem such as poverty, environmental damage, or resource scarcity, with the dual goals of helping humanity and building a profitable business.
With a climate crisis, a growing population, and diminishing natural resources, the need for socially-minded innovators is greater than ever. Good Business is designed to be a practical guide and tool for innovators, entrepreneurs, and dreamers who are attempting to navigate the complicated business models required for social enterprises.
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Jim Seybert has worked as a radio announcer, talk show host, and television producer. He also spent many years as business development vice president at an association of independent retail stores. Today, he maintains a private consulting practice and works with companies in many industries, helping them find new ways to do things. A frequent speaker and seminar leader, he has shared his ideas and expertise with the National Center for Database Marketing, Direct Marketing Association, Christian Management Association, Gospel Music Association, and Biola University’s Executive MBA program, where he is a frequent lecturer.