Publisher Description
This is the exhilarating success story of a man who really likes beerso much so that he decided to make a business of it. Starting with nothing but a home brewing kit, Sam Calagione turned his entrepreneurial dream into a foamy reality and built the country's fastest growing breweryDogfish Head Craft Brewery. Brewing Up a Business is the enlightening and entertaining story of Dogfish and Calagione, of the power of unconventional thinking, and of the hard lessons every entrepreneur learns along the way. In this updated second edition, Calagione offers a deeper real-world look at entrepreneurship and what it takes to run a booming business. In several new chapters, he discusses Dogfishs most innovative marketing strategies. In particular, he explains how social media has become an integral part of his business model and offers advice on how small businesses can use it to level the playing field with larger competitors. Calagione also presents his passionate, compelling argument for choosing to keep his business relatively small and artisanal, despite market demands for Dogfish to grow faster.
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About Kris Koscheski
Kris Koscheski is a narrator,
director, and audio aficionado and has worked on over four hundred audiobooks. He has
produced and directed many titles that have earned AudioFile Earphones Awards,
Audie Awards, and Grammy nominations. He is a professional narrator and
musician, and he was educated in the art of sound engineering. As an
independent voice artist, he narrates for commercials, books, and cutting-edge
Web media productions.