Elevate your client's experience and win more business. This is the first book to detail how professionals can acquire more clients and establish their lasting loyalty through the experience they provide. Many books are written on acquisition strategies, better customer service, or an elevated experience. But none gives the listener the step-by-step tactical strategies to make both acquisition and loyalty happen in concert like this book does.
Give your clients the appreciation that they deserve. Working with a company can be stressful for many clients, especially if they feel they are not being heard. 100 Proven Ways to Acquire and Keep Clients for Life reveals effective methods for providing your sincerest attention to your client base. Each chapter examines the best ways to utilize empathy, thoughtfulness, and assurance in delivering an exceptional client experience.
In this book, you'll find genuine insight and key tips on creating and managing client relationships such as: what buyers of every product or service actually want and why it matters; the critical link between client acquisition and long-term loyalty; the proven path to engage with people to become the provider of choice; and how to create rock-solid relationships that withstand competitive pressure.
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C. Richard Weylman is a highly sought after marketing consultant and chairman of the Weylman Consulting Group and draws from his lifetime of experience to help others understand today’s marketplace, and elevate business performance. He is the founder of The Weylman Center for Excellence in Practice Management, an online Marketing Support Center and university for professionals and staff to elevate their business performance in today’s marketplace.
Steve Menasche is a conservatory-trained actor, musician, and martial artist who has toured the world with West Side Story, Jesus Christ Superstar, and the American Folk Theatre. As a voice actor, he has completed over 140 audiobooks and has been featured in national radio and television campaigns. As a musician, Steve records and performs with the San Francisco Free Jazz Collective.