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You've seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this. Usually, someone like me.
I'm a media manipulator. In a world where blogs control and distort the news, my job is to control blogs-as much as any one person can.
In today's culture...
1) Blogs like Gawker, Buzzfeed and the Huffington Post drive the media agenda.
2) Bloggers are slaves to money, technology, and deadlines.
3) Manipulators wield these levers to shape everything you read, see and watch-online and off.
Why am I giving away these secrets? Because I'm tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I'm pulling back the curtain because I don't want anyone else to get blindsided.
I'm going to explain exactly how the media really works. What you choose to do with this information is up to you.
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"An in-depth tour of online blog/media business and ways of operating. Scary and eye-opener. I now started to pay more attention to "click-baits" and waste much less time on social-media and online news outlet. I can see more easily marketing crap, PR campaigns. YOU NEED TO READ THIS BOOK. Media manipulators beware !"
— Peter V. (5 out of 5 stars)
Ryan Holiday is part Machiavelli, part Ogilvy, and all results…this whiz kid is the secret weapon you've never heard of.
— Tim Ferriss, #1 New York Times bestselling author of The 4-Hour WorkweekA playbook for the dark arts of exploiting the media
— Robert Greene, author of The 48 Laws of PowerThis book will make online media giants very, very uncomfortable.
— Drew Curtis, founder, Fark.comRyan Holiday's brilliant exposé of the unreality of the Internet should be required reading for every thinker in America.
— Edward Jay Epstein, author of The Big Picture”“The strategies Ryan created to exploit blogs drove sales of millions of my books and made me an internationally known name.
— Tucker Max, #1 New York Times bestselling author of I Hope They Serve Beer in HellRyan has a truly unique perspective on the seedy underbelly of digital culture.
— Matt Mason, Director of Marketing, BitTorrentBehind my reputation as marketing genius there is Ryan Holiday, whom I consult often and has done more for my business than just about anyone.
— Dov Charney, CEO and founder, American Apparel...an astonishing, disturbing book"
—Financial Times
In the world of the internet celebrity, Ryan Holiday is the smart and handsome type, like the Arthur Miller to the girl who uploads YouTube videos of herself naked and eating ice cream.
— Ladygunn MagazineThis is a dark book with an important warning to clients and PR people alike.
— Richard Edelman[Like] Upton Sinclair on the blogosphere."
—Tyler Cowen, MarginalRevolution.com
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Ryan Holiday is one of the world’s bestselling living philosophers. His books, including The Daily Stoic, The Obstacle Is the Way, Ego Is the Enemy, Stillness Is the Key, and his #1 New York Times bestselling series on the Stoic Virtues appear in more than forty languages and have sold over ten million copies. He lives outside Austin, and his bookstore, The Painted Porch, sits on historic Main Street in Bastrop, Texas.