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Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising: Revised and Expanded Audiobook
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A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven’t spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy—growth hacking—to reach many more people despite modest marketing budgets. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions. Bestselling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you’re responsible for building awareness and buzz for a product or service, this is your road map.
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About Ryan Holiday
Ryan Holiday is one of the world’s bestselling living philosophers. His books, including The Daily Stoic, The Obstacle Is the Way, Ego Is the Enemy, Stillness Is the Key, and his #1 New York Times bestselling series on the Stoic Virtues appear in more than forty languages and have sold over ten million copies. He lives outside Austin, and his bookstore, The Painted Porch, sits on historic Main Street in Bastrop, Texas.