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The Truth About Pricing: How to Apply Behavioral Economics So Customers Buy Audiobook
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Publisher Description
Pricing mastery made easy. A must-listen for entrepreneurs seeking to determine what their customers value and set prices they want by understanding the truth about pricing—it isn't about the price. Everything that happens before the price matters much more than the price itself. Have happier clients, boost your profits, and confidently master the pricing game with this comprehensive guide.
Boost your profits with an expert. Instructor of applied behavioral economics, marketing whiz, and bestselling author Melina Palmer provides a step-by-step guide to successful pricing strategies that resonate with your target audience, making them naturally more likely to choose you (regardless of the price). Discover the prices customers want and can't tell you, and gain an edge by understanding what your buyer values. The Truth About Pricing allows you to navigate pricing psychology and gain profitability, easier sales, and happier customers.
Inside, find:
● The key to understanding your buyers needs and setting prices they want
● What your customers—and your business—truly value
● An easy to follow guide to successful pricing for entrepreneurs to boost profits and have happier clients
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The Truth About Pricing Listener Reviews
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" Took about thirty minutes to overcome the advertorial before any useful content, FOR WHICH I PAID MONEY, to begin. Book was positioned as sophisticated price modelling. It turned out to be yet another vanilla marketing book. "
— Nolan Menachemson , 12/25/2025 -
" Took about thirty minutes to overcome the advertorial before any useful content, FOR WHICH I PAID MONEY, to begin. Book was positioned as sophisticated price modelling. It turned out to be yet another vanilla marketing book. "
— Nolan Menachemson , 12/25/2025
About Kate Coventry
Pete Cross is an Earphones Award–winning narrator. He holds a BA in theater from the University of Toledo and an MFA in acting from the California Institute of the Arts. His experience on stage includes Carnegie Hall, and he has also acted in film. He has served on the faculty at Cal Arts and with Aquila Morong Studio in Hollywood. He has coached for film and theatrical productions and continues to work with private clients all over the world.